Senior Manager, Brand Marketing

About us: Stanley - Built for Life® since 1913. 

Stanley 1913 has fueled the human experience since the iconic Stanley vacuum bottle revolutionized the way people enjoyed food and beverage. Today, our colorful and thoughtfully designed products including the popular QuencherTM series go beyond function, elevating everyday moments with style and empowering active lifestyles. We’re a community of creators, builders and inventors who believe in creating sustainable products for a better life and world that minimize our impact on the planet. Learn more at www.stanley1913.com. 

Position Overview

Stanley 1913 is seeking a creative and strategic Sr. Manager, Brand Marketing to elevate our brand presence and strengthen consumer connection in the North America market. This role will lead brand strategy development, creative storytelling, and category marketing initiatives that differentiate Stanley 1913 in the competitive landscape. In this role, you will be responsible for crafting compelling brand narratives and experiences that resonate with consumers while driving brand equity and market share growth.

What You'll Do

• Develop and implement detailed brand marketing strategies to strengthen Stanley 1913's presence in NA markets
• Lead creative development and brand messaging to ensure consistency and impact across all consumer touchpoints
• Create category marketing plans and competitive positioning strategies that differentiate our brand in key market segments
• Craft and implement brand initiatives that foster emotional connection and improve consumer engagement
• Partner with creative teams and agencies to develop breakthrough campaigns that reflect Stanley's brand values of Creativity, Building and Invention
• Conduct consumer insights research and market analysis to inform brand strategy and identify growth opportunities
• Ensure consistent brand experience across NA customer touchpoints, from digital platforms to retail environments
• Collaborate with product and sales teams to develop go-to-market strategies for new product launches
• Monitor brand health metrics, consumer sentiment, and competitive landscape to guide strategic decisions
• Lead brand guidelines development and implementation to maintain brand integrity across all marketing efforts

Who You Are

• Bachelor's degree or equivalent experience in Marketing, Brand Management, Communications, or related field; MBA preferred
• 7+ years of brand marketing experience, with proven success building and leading lifestyle or consumer goods brands
• Proven track record developing successful brand campaigns and creative executions
• Experience with consumer insights, market research, and brand performance measurement
• Strong understanding of US consumer behavior and market dynamics
• Consumer goods industry experience strongly preferred
• Agency or in-house creative development experience a plus
• A strategic brand marketer with deep experience in lifestyle brands and consumer engagement
• Creative storyteller who can translate brand vision into compelling consumer experiences
• Marketer who relies on consumer research and data to **craft** brand strategy
• A brand guardian who is passionate about building meaningful connections between consumers and brands

Stanley is committed to a diverse and inclusive work environment. Stanley is an equal opportunity employer and does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to recruiting@stanley1913.com. 

Stanley is a total rewards company, which includes rewards beyond base salary. At Stanley, full-time employees are eligible for an annual bonus, based on company and individual results. In addition, we offer a variety of employee benefits, personalized time off, 14-Paid holidays, dental, vision, 401(k), and much more.

About our parent company: Morgan Street Holdings   

Stanley 1913 is part of Morgan Street Holdings (formerly HAVI), a privately owned enterprise with a diverse portfolio of operating companies. These include HAVI Supply Chain, tms, Stanley 1913, and Continental, which provide best-in-class sourcing and supply chain capabilities, brand-defining marketing and promotion services, innovative consumer products, and dining and refreshment food solutions. Morgan Street Holdings employs over 10,000 people and serves 300+ customers across the globe. 

Morgan Street Holdings supports Stanley 1913 with competitive pay and benefits, along with exposure to diverse industries and professional networking and development opportunities.