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Director, Product Communications

San Francisco, CA

About This Role

Strava is the app for active people. With over 150 million athletes in more than 185 countries, Strava is where connection, motivation, and personal bests thrive. No matter your activity, gear, or goals, we help you find your crew, crush your milestones, and keep moving forward. Start your journey with Strava today.

Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

Strava is looking for a strategic and nimble Director of Product Communications to lead storytelling around our product roadmap, innovation, and athlete experience.

This role requires a sharp communicator with deep understanding of tech and consumer products, and the ability to guide both proactive and reactive narratives. You’ll work cross-functionally with Product, Engineering, Brand, Legal, Support, and Executive teams, and act as a trusted partner to company leadership.

We follow a flexible hybrid model that generally translates to around half your time on-site in our San Francisco office—roughly three days per week.

What You’ll Do:

  • Own the narrative around Strava’s product innovation, helping athletes, and the world, understand how we’re shaping the future of movement.
  • Be the voice of clarity and calm during high-stakes moments, leading crisis communications with confidence, care, and strategic foresight.
  • Partner closely with product, brand, and executive leaders to translate technical updates into meaningful, human centric stories.
  • Influence how millions of people experience, trust, and talk about the Strava product across the globe.
  • Shape a growing, mission-driven brand at the intersection of tech, wellness, and community.
  • Work with a passionate, purpose-driven team that believes movement is a force for good, and that great communication can move people, too.

You Will Be Successful Here By:

  • Crafting clear, compelling narratives that connect our product roadmap to what matters most to athletes, and making sure those stories land with impact.
  • Navigating sensitive moments with empathy and precision, acting as a steady, trusted voice during moments of uncertainty or public scrutiny.
  • Building deep cross-functional partnerships to stay ahead of potential challenges and ensure alignment on messaging.
  • Thinking globally, acting locally. You’ll understand the nuances of different markets and audiences, while ensuring that our messaging is cohesive and scalable.
  • Leading with both strategy and execution, shifting easily between high-level planning and hands-on writing or media outreach.
  • Staying athlete-obsessed. You’ll always keep the Strava community front and center, ensuring our communications reflect the authenticity, care, and energy they expect.

What You’ll Bring to the Team:

  • You bring 10+ years of experience in communications, with deep expertise in both product PR and crisis communications, and you know how to balance storytelling with strategy.
  • You’ve had proven success in consumer tech, digital media, or lifestyle platforms, and if you’re passionate about fitness or sport, that’s a big bonus.
  • Your writing is sharp, your stories resonate, and you know how to build and maintain strong relationships with national and endemic media.
  • When things get tough, you stay calm, think strategically under pressure, and navigate sensitive or high-profile issues with confidence and care.
  • You’re comfortable partnering with executive leaders and collaborating across cross-functional teams in a fast-paced, ever-evolving environment.
  • You’ve worked in a global or high-growth company, and you understand the nuances that come with scale.
  • You already have a strong network of media contacts in tech, sports, wellness, and lifestyle.
  • You bring a global mindset, whether through multilingual fluency or international communications experience.
  • You’re familiar with Strava, our community, or the fitness tech space, and you get what motivates our athletes.

Compensation Overview:

At Strava, we know our employees are the most important ingredient to our success, and our compensation and total rewards programs reflect that. We take a market-based approach to pay, and pay may vary depending on the department and your location. Salary ranges are categorized into one of three tiers based on a cost of labor index for that geographic area. We will determine the candidate’s starting pay based on job-related skills, experience, qualifications, work location, and market conditions. We may modify these ranges in the future. For more information, please contact your talent partner.

Compensation: $197,000-$209,000 . The base salary posted is within the compensation range for this role. This range reflects base pay only and does not include equity, or benefits. Your recruiter can share more about the specific salary range for your location during the hiring process.

For more information on benefits, please click here.

Why Join Us?

Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.

Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.

When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.

Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.

Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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