Job Application for Sr. Manager, Integrated Paid Media Calendar at Taco Bell

New

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands.

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries. 

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.

About the Job:

The Senior Manager, Integrated Paid Media - Calendar Initiatives will lead the development, strategy and execution of integrated paid media strategies for Taco Bell’s most critical business-driving calendar initiatives, including Value and Category Entry Points. This role sits at the center of our marketing engine, driving transaction growth, acquisition, and customer penetration through best-in-class media strategies, flawless execution, and cross-functional leadership.

With responsibility for a significant media investment, this leader will shape the annual calendar, drive innovation across media channels, and bring bold creative/media integration to life in partnership with internal teams, agency partners, and senior leadership.

The Day-to-Day:

Lead Paid Media Planning & Strategy for 2025/2026 across calendar initiatives (Value, Category Entry Points, and major cultural/sporting tentpoles).
Develop and oversee channel strategies (TV/CTV, Audio, Paid Social, Mobile, YouTube, Local Test & Learn) to drive transactions and optimize GTM execution.
Integrate media with business goals by aligning pillar campaigns, role of channel, and audience strategies; partner with MarCom, creative, and experience teams for seamless execution.
Revolutionize Value-Added Strategy and connect it to calendar campaigns to fuel meaningful transaction growth.
Drive measurement and optimization through MMM inputs, campaign performance analysis, and cross-funnel investment learnings.
Partner with agencies (AOR, media, creative) to lead TV/CTV upfronts, negotiate, and deliver innovative media solutions.
Influence and educate stakeholders by presenting strategies and learnings to leadership, cross-functional teams, and agencies; create share-outs and self-service tools.
Manage and develop the paid media team, providing vision, coaching, and collaboration across peers in Value, Innovation, and Category Entry Points.

Is This You?

Bachelor’s Degree in Marketing, Business, Communications, or equivalent experience.
10+ years of experience in Media (brand/client-side or agency leadership).
3+ Years in a management/leadership role
Proven ability to lead, coach, and develop high-performing teams.
Strong leadership presence with the ability to translate strategy into execution and influence at all levels, including C-Suite.
Digital first mindset and Deep expertise in cross-channel paid media (linear TV, CTV, digital video, audio, paid social, mobile,).
Demonstrated success in leveraging data, insights, and analytics to guide media targeting, optimization, and performance.
Strong background in budget management and planning for multi-million-dollar paid media investments.
A strategic thinker and self-starter who thrives in a fast-paced environment with shifting priorities.
Understanding of customer data platforms (CDPs), attribution, and measurement in paid media.
Track record of driving customer acquisition, penetration, and frequency growth through paid media strategies.

Work-Hard, Play-Hard:

Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday
Onsite childcare through Bright Horizons
Onsite dining center and game room (yes, there is a Taco Bell inside the building)
Onsite dry cleaning, laundry services, carwash,
Onsite gym with fitness classes and personal trainer sessions
Up to 4 weeks of vacation per year plus holidays and time off for volunteering
Generous parental leave for all new parents and adoption assistance program
401(k) with a 6% matching contribution from Yum! Brands with immediate vesting
Comprehensive medical & dental including prescription drug benefits and 100% preventive care
Discounts, free food, swag and… honestly, too many good benefits to name

Salary Range: $153,200 to $165,000 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees - To view the "Know Your Rights" poster, click here: https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal. You may also access Taco Bell’s Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees at https://jobs.tacobell.com/wp-content/themes/jobs.tacobell.com-2024/assets/build/doc/Employee+Privacy+Notice+%28TB%29+%2820230701%29_2024%2811-15-2024%29-Final.pdf

Create a Job Alert

Interested in building your career at Taco Bell? Get future opportunities sent straight to your email.

First Name

Last Name

Country

Phone

Location (City)

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

How did you hear about this job?

Are you a current or past employee of Yum! (Pizza Hut, KFC, The Habit) or Taco Bell?

Select...

If yes, which brand were you employed with and when was your last date of employment?

Are you currently authorized to work in the U.S. on a full-time basis?

Select...

Will you now or in the future require sponsorship for employment visa status?

Select...

Do you have 10+ years of professional experience in paid media (brand/client-side or agency leadership)?

Select...

Do you have a minimum of 3 years of experience in a management or leadership role, including direct people management?

Select...

Do you have hands-on strategy experience across multiple paid media channels, including linear TV, CTV, digital video, audio, paid social, and mobile?

Select...

Have you leveraged data, insights, or marketing mix modeling (MMM) to optimize paid media performance?

Select...

LinkedIn Profile

Website

Are you willing and able to come into the Irvine, CA office 3 days per week (Tuesday-Thursday)? Or, relocate to a commutable distance to the Irvine, CA office?

Select...

Do you meet the minimum education and/or experience requirements listed in the job description?

Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Taco Bell’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Gender

Select...

Are you Hispanic/Latino?

Select...

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran Status

Select...

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury

Disability Status

Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Sr. Manager, Integrated Paid Media Calendar

Apply for this job

Voluntary Self-Identification

Voluntary Self-Identification of Disability