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Director of Men's Merchandising

Austin, TX

Tecovas was founded with the simple goal of making the world's best western boots, apparel and leather goods - and selling them at a fair price. We are a brand revolutionizing a category and welcoming first-time boot buyers and western enthusiasts alike.

We’re seeking a visionary Director of Merchandising to steward and elevate our Men’s portfolio—including Footwear, Apparel, and Accessories—while driving innovation through new product lines and special projects. In this pivotal role, you’ll work hand-in-hand with Design, Development, Marketing, and Planning to bring to life compelling seasonal strategies that resonate deeply with our customers and fuel business growth. With your strong product intuition and deep merchandising expertise, you’ll craft impactful product briefs, global line plans, GTM strategies, and rich storytelling. You will fully own and champion your categories—leveraging data, insights, and cross-functional collaboration to build best-in-class assortments to fuel the Tecovas brand—while leading and inspiring a talented team of merchants to bring that vision to life. This is an incredible opportunity to lead and shape the largest and most iconic product categories at Tecovas. 

This role is required to be based in Austin, TX. Candidates must either be currently located in or willing to relocate to Austin, TX.

What you’ll do:

  • Drive seasonal category strategies for Men's products aligning to Long Range plan and seasonal financial goals 
  • Manage and develop a team of 4 high performing Merchandisers 
  • Create cohesion and gender specific strategies for the Men's categories
  • Lead projects to expand into new product lines and categories, from strategy-setting to coordination with cross-functional teams to develop products and launch across channels. 
  • Create and communicate product vision for upcoming seasons and identify white space for new product and customer opportunities.
  • Research and prepare market and competitive landscape studies for presentation to cross-functional teams ahead of seasonal planning. 
  • Ensure the team is creating categorical pricing and margin strategies that support Marketing and Finance goals. 
  • Develop and maintain a product roadmap of seasonal releases and synchronize with Marketing’s content and brand calendars.
  • Work with branding, marketing and Channel teams to ensure clear execution of seasonal storytelling, key items, and new category expansions
  • Analyze and communicate product sales data 
  • Coordinate with retail sales, customer service and insights to pull feedback into product design and development. 
  • Work with the design and development teams throughout the product cycle to refine, improve, or reinvent the components of the product line in order to properly address market needs. 
  • Partner with Planning team to set seasonal buy forecasting and exit strategies
  • In partnership with Design, present the product line seasonally to internal teams
  • Manage business end to end, including PLM data accuracy and samples

Experience we’re looking for:

  • 10+ years of prior experience in an analytically-driven product line management position
  • Bachelor’s degree or higher in Merchandising, Development, Design or related Product-oriented discipline.
  • Direct professional experience in a high-functioning Apparel, Footwear, Outdoor, Action-Sports or Lifestyle brand 
  • Experience being involved in a retail buying process
  • Deep comfortability with retail-math and inventory-related performance metrics.
  • A previous experience and familiarity with PLM software and data visualization tools are preferred.
  • A proven ability to establish, lead and drive processes in order to deliver cross-functional results.
  • Ability to manage product development and GTM milestones for multiple categories with different timelines simultaneously
  • A proven aptitude for both strategic thinking and detail-oriented operational management.
  • Excellent verbal and written communication skills, including meeting facilitation and presentation delivery.
  • Willingness to travel periodically for work (domestically and internationally)

What you bring to the table:

  • You thrive in a fast-paced, dynamic, high growth business environment.
  • You approach business building in a strategic and creative manner.
  • You demonstrate an ability to build constructive and effective relationships with a broad, diverse group of cross-functional business partners and stakeholders.
  • You are passionate about a “customer first” culture.
  • You strive to make everyone on your team successful.
  • You are an original thinker who can anticipate bottlenecks and provide real solutions.
  • You communicate and collaborate with teammates to inspire cooperation and innovation.
  • You can pivot quickly and adjust directions.

Full Time Benefits & Perks: 

  • Insurance plans that pay 79-90% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents
  • Paid Parental Leave
  • Flexible PTO policy
  • Corporate wellness program
  • Competitive salary
  • Eligibility to participate in Corporate Bonus Program
  • Generous employee discounts!

About Us:

Based in Austin, TX, Tecovas brings the spirit of the West to the modern consumer. Handcrafting the best Western footwear, workwear, apparel, and accessories, Tecovas has grown rapidly since its founding as the first digitally native Western brand in 2015, serving customers through www.Tecovas.com, Tecovas Stores from coast to coast, and select wholesale partners. We’re certainly growing- and hiring passionate, humble, positive, and talented people determined to help us continue to grow!

 Important note: We strive to hire values-aligned people because we believe it takes each and all of us to be successful, and lead with grit, speed and a clear vision of where we’re headed. In a remote setting, interviewing at Tecovas may include phone interviews, virtual “on-site” interviews, and on-the-job mock cases. We are committed to run a thorough process for candidates with whom we identify a potential match, and we will do our best to follow-up with each and every applicant! If you’re on the fence, just give it a try! 

Hiring process and disclaimer: Should you receive an offer from us after going through the interview process, a background check will be conducted prior to onboarding. The results of a background check are evaluated as part of the hiring process, but this does not mean that you will not be considered for the job based upon the results. We are an equal opportunity employer and we encourage everyone to apply.

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