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Digital Media Sales Executive

Baltimore, Maryland

Join one of Baltimore's Best Places to Work! 

Are you a consultative, high-activity seller who loves opening doors and building long-term client partnerships? Join The Banner, Baltimore’s nonprofit, independent local news organization, as a Digital Media Sales Executive focused on selling integrated, multi-platform advertising and sponsorship solutions that help local businesses grow.

Reporting to the Director of Advertising Sales, you’ll build a book of business, develop new revenue, and guide clients through the full sales cycle from discovery to proposal to close, using audience insights, campaign performance data, and smart storytelling.

What You’ll Do:

  • Prospect and win new business with a focus on delivering impactful results using high outreach volume, strong pipeline discipline, and consistent new meeting activity.
  • Lead consultative conversations that uncover client goals, constraints, and success metrics, then translate them into tailored digital marketing solutions.
  • Sell integrated campaigns across The Banner’s advertising and sponsorship offerings (including multi-platform packages), aligning the right mix of products to client needs.
  • Build and maintain relationships with local advertisers, agencies, and community partners, becoming a trusted resource across the market.
  • Create and present proposals that connect strategy to outcomes, and confidently handle objections, negotiate, and close.
  • Use HubSpot and other internal tools to track activity, forecast revenue, and manage a healthy pipeline with accuracy and transparency.
  • Collaborate internally with colleagues across advertising, marketing, and operations to deliver strong client experiences and campaign results.
  • Stay market-fluent on Maryland’s competitive media landscape and on evolving digital marketing trends and best practices.

What You’ll Bring:

  • 3–5 years of consultative sales experience in digital media, marketing services, sponsorship, or agency sales.
  • Demonstrated success in discovery and needs analysis, appointment setting and pipeline creation, proposal development and presentations, closing and growing accounts
  • CRM proficiency and comfort using activity data to manage pipeline, revenue, and forecasting. (Experience using HubSpot is a plus)
  • Ability to use research, insights, and performance data to build credible, client-ready recommendations.
  • Strong communication and presentation skills.
  • Self-starter mindset with the ability to work independently while thriving in a collaborative team.
  • Strong track record of selling the local Maryland Market (advertisers, categories, agencies) is a plus.

Additional Requirements: Applicants should demonstrate a high-level knowledge of today’s digital advertising strategies and tactics including, but not limited to, display and video ads, programmatic buying, CTV/OTT, paid social media and email marketing. Relocation will not be provided for this role. 

Salary Range: Anticipated first-year On Target Earnings (OTE): $125,000–$150,000, made up of a competitive base salary plus earned commissions. Individual pay may vary based on experience, internal equity, and business considerations. We regularly review compensation to ensure it remains competitive, fair, and equitable.

Why The Banner

The Banner is building a sustainable model for local journalism. Advertising revenue plays a critical role in supporting our public-service mission while helping local organizations connect with engaged audiences across the region. We take pride in our core values that outline how we work. If you meet the qualifications above and see yourself in the cultural elements below, we’d love to talk.

Our Core Values:

  • Do what’s right. Honesty, morality, respect and the mission guide our actions and decisions. By doing the right thing, we inspire others to believe.
  • Work together. We collaborate to create something special. Together we challenge assumptions, trust each other, take risks, and foster transparent and direct communication.
  • Listen to be heard. Our stories are trustworthy. They are inspired by and created for our readers. Their story is our story. Communities are at the center of our journalism, and everything we do.
  • Deliver impactful results. Acting as one accountable team and driven by an entrepreneurial spirit, we deliver bold and innovative results. We act fast, execute and learn. We celebrate great outcomes.
  • Be inclusive. We celebrate the uniqueness of each individual and act by curating a culture that leverages diverse perspectives as the key to fulfilling our mission. The Banner is for all of us.

The Venetoulis Institute embraces diversity and inclusion, and we are wholeheartedly committed to being proactive in inspiring a culture of inclusion across our organization. We are dedicated to establishing an organization that reflects the fundamental respect for different ways of working and living, and we assure every employee the opportunity to reach their full potential.

We are dedicated to providing reasonable accommodations to applicants with disabilities throughout the recruitment process. If you require accommodation due to a disability to participate in the application process, please contact careers@thebanner.com to request accommodation. Reasonable accommodations may include, but are not limited to, adjustments in the application process, modifications or assistance regarding job interviews, and accommodations to enable access to our facilities. We appreciate the value that individuals with disabilities bring to our workforce and encourage applicants with disabilities to disclose their needs for accommodation to facilitate a smooth and inclusive recruitment experience.

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