CRM Specialist

Since 2011, THE ICONIC has redefined the future of retail in Australia and New Zealand. As the #1 fashion e-commerce & lifestyle destination in the region, our e-commerce platforms provide an inspiring and seamless end-to-end customer experience through our own technology innovations. 

The Engagement Marketing Team at The ICONIC is integral to the overall success of the business, driving customer engagement and sales through our owned channels, including email, SMS, and push notifications. We are also tasked with managing and delivering personalised customer experiences via our website and mobile app. The team is positioned within the broader Customer team and works in collaboration with commercial, product, technology and eCommerce, ensuring alignment with shared goals and objectives.

Reporting to the Engagement Marketing Manager, the CRM Specialist will play a pivotal role in supporting the day-to-day operations of our CRM team. You’ll be hands-on with tasks like crafting and delivering engaging email campaign, building dynamic audience segments, and keeping our onsite and app content fresh and relevant.

This role is crucial in championing our Engagement Marketing team’s mission to drive data-led strategies that elevate the customer experience and help make THE ICONIC a truly customer-centric business. If you're passionate about creating meaningful connections and shaping the future of retail, we’d love to have you on board!

About the role:

• Play an active role in helping shape and manage customer lifecycle, loyalty and engagement initiatives
• Assist the development of campaigns and another initiatives that drive customer loyalty, engagement and incremental sales
• Deliver strategic initiatives to support our business and commercial partners
• Analyse key marketing performance reports and provide recommendations
• Assist in building and managing CRM content using Braze, including email campaigns, push notifications, and app notifications
• Assist in optimising key CRM campaigns and strategies
• Assist in updating website and app content
• Support the development of content and offer strategies that align with marketing and sales objectives.
• Work closely with the CRM team optimise campaign performance
• Coordinate with other departments to ensure consistency and accuracy across all channels.
• Take the lead on ad hoc projects
• Ensure content and campaign strategies are aligned with broader marketing goals.
• Work closely with the partnerships team to support BP (Brand Partnerships) and CP (Corporate Partnerships) initiatives, ensuring CRM activities align with partnership objectives
•  Support trade by developing and executing CRM initiatives where required

What it takes

• A passion for all things retail (it’s what we do)
• 3-4 years experience in a similar role in CRM/Loyalty or managing data driven communications
• Willing participant in a strong and supportive team environment
• Experience with CRM platforms preferred
• Strong attention to detail and ability to manage multiple tasks.
• Basic understanding of digital marketing and e-commerce strategies.
• Excellent communication and problem-solving skills.
• Eagerness to learn and adapt in a fast-paced environment.
• Legal right to work in Australia

 

Life at THE ICONIC....

At THE ICONIC, we believe in doing things a little differently. Whether it's the way we work, our unstoppable growth mindset, or our dedication to sustainability—every ICONITE brings their own unique flair, and we have an absolute blast along the way! People are our greatest asset, and our ICONITE experience is all about empowering you to be your best self—while having a ton of fun doing it!

Here’s a taste of what life at THE ICONIC looks like:

🌟 Flex Your Way – Hybrid working options so you can slay your day wherever works best for you!

🧠 Learning Collective – From learning days to hackathons, we’re all about leveling up our skills together!

👨‍👩‍👧‍👦 Parents at THE ICONIC – Parental leave and an extra day off for your Child's first day at school, because those moments matter.

🎂 Birthday Bliss – Celebrate YOU with a paid day off and an ICONIC voucher to spoil yourself!

🛍️ Style Game Strong – Our Iconic staff discounts and exclusive sample sales will keep your wardrobe on point at all times

💪 Wellness – Access to discounted gym memberships and wellbeing programs because a healthy you is a happy you!

💛 People First – We’ve got you (and your family!) with our Employee Assistance Program.

🌍 Do Good, Feel Good – Give back through volunteer days with our Charity Partner, Thread Together, and make a difference in society and the environment.

👯‍♀️ Refer a Friend, Reap the Rewards – Score big with our referral program when your recommended friends join the ICONITE crew!

We are committed to making it easy for everyone to apply. If you require accessibility support or any adjustments during the recruitment process, please send an email to talent.attraction@theiconic.com.au