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Programmatic Demand Manager (Temporary)

New York, NY

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for. 

Mission Overview & Responsibilities: 

The role of a Demand Generation Manager will drive growth of NYT programmatic revenue by acting as the day-to-day point of contact with Programmatic agencies, accounts, and Direct Brands. You will support the Ad Department in programmatic conversations and questions, and address platform related issues and help launch new Programmatic monetization pathways and deals.

This role is based in our New York City headquarters in Times Square.

Responsibilities:

  • Be a subject matter expert and programmatic sales specialist for the NYT portfolio, including our proprietary ad products and formats.

  • Partner with the Sales and Client Success team to help assist and recommend programmatic inventory and targeting solutions.

  • Partner with Sales to provide accurate and frequent analysis of programmatic optimizations and opportunities.

  • Attend and contribute to Partnership meetings with our SSPs and DSPs.

  • Present on Programmatic offerings and pitch clients on NYT's full Audio, Games, Cooking, Core News, and The Athletic's portfolio.

  • Support the daily programmatic platform management and operations, which include rule and deal optimizations, ad quality enforcement, and troubleshooting.

  • Assist the sales and planning teams with deal creation and health checks to ensure ideal performance.

  • Be an internal expert on programmatic business trends, new technologies and best practices, and communicates them with sales and operations teams.

  • Focus on informing internal and external stakeholders on the opportunities around header bidding, price rules, and deal capabilities.

  • Prospect for brand partnership opportunities based on industry research, existing relationships, or agency portfolios.

  • Anticipate and manage potential risks, while also developing creative solutions.

  • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

  • You will report to the Senior Director of Ad Monetization.

Basic Qualifications: 

  • 3+ years experience in digital advertising or media

  • 1+ years working with ad exchanges, agency trading desks, DSPs and supply-side platforms (SSPs)

  • Experience presenting to other teams

  • Experience with reporting and data visualization tools such as; Google Ad Manager, Adswizz, Salesforce, Tableau, DoubleVerify or Google Data Studio

  • Fluent in the ad tech landscape including survey, data collection, verification, viewability, real-time bidding, behavioral targeting, retargeting, cookie matching, and platforms beyond desktop (mobile, video, social)

  • Demonstrated commitment to deliver exceptional customer experiences

Preferred Qualifications: 

  • BA or BS from accredited 4 year university

  • Experience managing quick timelines and pivoting when needed

  • Enthusiasm for New York Times suite of products including NYT Cooking, Games, Wirecutter, The Athletic, and NYT Core

REQ-018421

#LI-Hybrid

The hourly rate of base pay for this role is:

$60.44 - $74.18 USD

 

The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all  backgrounds to apply.

We are  an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.  The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here. 

The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws. 

For information about The New York Times' privacy practices for job applicants click here.

Please beware of fraudulent job postings. Scammers may post fraudulent job opportunities, and they may even make fraudulent employment offers. This is done by bad actors to collect personal information and money from victims. All legitimate job opportunities from The New York Times will be accessible through The New York Times careers site. The New York Times will not ask job applicants for financial information or for payment, and will not refer you to a third party to do so. You should never send money to anyone who suggests they can provide employment with The New York Times.

If you see a fake or fraudulent job posting, or if you suspect you have received a fraudulent offer, you can report it to The New York Times at security@nytimes.com. You can also file a report with the Federal Trade Commission or your state attorney general.

 

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