Field Sales Lead

ABOUT TIDE

At Tide, we are building a business management  platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees.

Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

ABOUT THE ROLE 

As Field Sales Lead, you will be responsible for building and scaling our new Field Sales function in Germany from the ground up. This role requires a senior leader who can operate with autonomy, deliver execution at pace, and shape a strategic roadmap whilst rolling up their sleeves. You'll lead by example – actively contributing to sales in the early stages while hiring, coaching, and structuring a high-performing team.

You’ll work cross-functionally to deliver results in an evolving market, aligning with stakeholders across Marketing Verticals and Product Team. You’ll be accountable for acquisition targets through both face-to-face and telephone sales, as well as leading strategic events and partnerships that accelerate growth.

This role is critical to establishing a high-impact commercial team in Germany, and you will be expected to operate at both a strategic and tactical level.

What you’ll be doing:

• Designing and launching Tide’s Field Sales function in Germany, including hiring and onboarding a high-performing team

• Directly supporting acquisition targets through both hands-on sales and agent coaching

• Leading strategic planning, performance management and reporting across telephone and field sales

• Driving end-to-end recruitment, team training, and agent engagement for both permanent and temporary staff

• Delivering and overseeing sales events and local activations to raise brand awareness and convert members

• Collaborating across teams to align growth, marketing and onboarding efforts

• Championing Tide culture and leading initiatives to ensure team wellbeing and strong performance

WHAT WE ARE LOOKING FOR 

• Fluent in German and English, with excellent written and spoken communication

• Proven experience in building and scaling sales teams in a fast-paced environment

• Comfortable operating with high levels of autonomy and ambiguity

• Exceptional leadership, coaching and motivational ability

• Strong commercial acumen and data-driven decision making

• Hands-on approach – you are as comfortable leading strategy as you are doing the work

• Strong experience in field sales, telephone sales, or both, ideally within fintech or commercial B2B

• Experience hiring and managing temporary or large-scale operational teams

• Highly organised with strong planning, prioritisation, and operational rigour

• Tech-savvy: confident with dashboards, reporting, CRM, and tracking tools

WHAT YOU WILL GET IN RETURN 

• 25 days of paid leave per year
• Additional 3 days of paid leave for volunteering or L&D
• We invest in your development with professional L&D budget
• Share options
• Extended Parental Leave
• Mental health support through Plumm
• A one-off home office budget
• Work and travel globally - up to 90 days per country outside of your home country
• Team socials 
• Sabbatical Leave 
• Option to take your your work device as your own (eligibility applies)

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

You personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.