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Sr. Vertical Marketing Specialist

Durham, NC

Toshiba Global Commerce Solutions is seeking a Senior Vertical Marketing Specialist to drive marketing strategy and execution for the Restaurants business. This role serves as the primary marketing partner for the Restaurants vertical and is responsible for translating customer needs, market opportunities, and business priorities into impactful go-to-market strategies.

Working at the intersection of Product Management, Sales, Sales Operations, and Marketing, this individual will define the restaurant marketing narrative, guide solution positioning, and influence integrated marketing strategies that drive awareness, customer engagement, pipeline growth, and revenue. The role requires strong market knowledge, strategic thinking, analytical capabilities, and the ability to align cross-functional teams around a unified vision for the Restaurants business.

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent combination of education and experience.
  • 3+ years of experience in vertical marketing, field marketing, portfolio marketing, product marketing, or B2B marketing.
  • Experience supporting restaurant technology, hospitality technology, SaaS, POS, payments, commerce solutions, or related industries preferred.
  • Experience developing and executing go-to-market marketing strategies and plans.
  • Strong understanding of restaurant technology, hospitality technology, SaaS, POS, payments, or commerce ecosystems.
  • Experience partnering with Product Management teams on positioning, messaging, and product launches.
  • Ability to translate customer, market, and competitive insights into actionable marketing recommendations.
  • Strong analytical skills with the ability to interpret data and develop actionable business insights.
  • Experience creating sales enablement materials and customer-facing content.
  • Knowledge of demand generation, content marketing, digital marketing, event marketing, and customer engagement strategies.
  • Strong project management and organizational skills.
  • Proven ability to lead and influence cross-functional teams without direct authority.
  • Outstanding written, verbal, presentation, and stakeholder management skills.
  • Ability to work effectively across Product, Sales, Sales Operations, and Marketing organizations.
  • Willingness to travel to industry events, customer meetings, and internal business meetings.

Essential Functions

  • Serve as the primary marketing lead for the Restaurants business, aligning marketing initiatives with business growth objectives, customer needs, and market opportunities while acting as the voice of the customer and market.
  • Partner with Product Management to develop positioning, messaging, value propositions, and go-to-market strategies for restaurant solutions and services, supporting product launches and enhancements.
  • Develop integrated marketing plans and collaborate with campaign, channel, and demand generation teams to execute programs that drive awareness, engagement, pipeline growth, and revenue.
  • Create sales enablement tools and customer-facing content, including presentations, solution messaging, use cases, competitive insights, and marketing collateral.
  • Serve as a liaison across Product, Sales, Sales Operations, and Marketing organizations to gather and translate customer, competitive, and market intelligence into actionable recommendations.
  • Represent Toshiba Global Commerce Solutions at industry events, trade shows, customer meetings, and other business engagements to strengthen market presence and industry relationships.
  • Monitor market trends, customer feedback, and competitive activity to continuously refine marketing strategies and messaging.
  • Drive cross-functional alignment to ensure consistent execution of restaurant marketing initiatives and go-to-market priorities.

Areas of Expertise & Special Skills

  • Restaurant technology, hospitality technology, SaaS, POS, payments, and commerce solutions.
  • Go-to-market strategy development and execution.
  • Product positioning, messaging, and value proposition development.
  • Integrated marketing planning and campaign strategy.
  • Sales enablement and customer-facing content creation.
  • Market research, competitive intelligence, and customer insights.
  • Demand generation, digital marketing, content marketing, and event marketing.
  • Cross-functional collaboration and stakeholder management.
  • Strategic planning, project management, and organizational effectiveness.
  • Data analysis and business insight development.
  • Executive-level communication and presentation skills.

Financial Impact

Contributes to revenue growth and market expansion for the Restaurants business through effective go-to-market execution, customer engagement, lead generation support, product launch activities, sales enablement, and market positioning. Influences pipeline development and business growth through successful marketing strategies and execution.

Complexity

This position requires balancing strategic planning with tactical execution across a dynamic and evolving restaurant technology marketplace. The incumbent must synthesize customer insights, competitive intelligence, market trends, and business priorities into marketing strategies that support growth objectives. Success requires strong collaboration with multiple stakeholders, independent judgment, and the ability to influence decisions across cross-functional teams without direct authority.

Success Measures

  • Successfully execute marketing initiatives aligned with Restaurants business objectives.
  • Build strong alignment across Product Management, Sales, Sales Operations, and Marketing.
  • Deliver effective product launches and solution positioning initiatives.
  • Increase awareness and engagement within target restaurant market segments.
  • Develop impactful customer-facing content and sales enablement tools.
  • Deliver actionable market insights that influence business and marketing decisions.
  • Contribute to pipeline growth, customer engagement, and revenue objectives.
  • Represent Toshiba Global Commerce Solutions effectively at industry events and trade shows.

ABOUT THE COMPANY 

Toshiba Global Commerce Solutions is a dynamic billion-dollar global company based in Research Triangle Park, NC, providing retail store solutions to your favorite brands.  Have you ever been in a hurry and made use of the self-checkout at Lowe’s Foods, earned fuel rewards at Kroger, or just paid for purchases at retailers such as Walmart, Michaels, Carrefour, The Gap, Calvin Klein, Boots, Cencosud, BJ’s, or Costco?  These are just a few examples of our in-store solutions and impressive customer base that made us the world's installed market share leader.  

The nature of retail is changing quickly, so if you share our 'Together Commerce' vision of a seamless two-way, participatory shopping experience, let’s get together to drive the new economy.  

Toshiba Global Commerce Solutions, Inc. offers a competitive salary and generous benefits package including the following:

Group health coverage (medical, dental, & vision)
Employee Assistance Programs
Pre-tax spending accounts
401(k) plan (with company match)
Company provided life insurance
Pet Insurance
Employee discounts
Generous paid holiday schedule, paid vacation & sick/personal days

EEO 

Toshiba Global Commerce Solutions is an equal opportunity/affirmative action employer that evaluates qualified applicants without regard to age, ancestry, color, religious creed, disability, marital status, medical condition, genetic information, military or veteran status, national origin, race, sex, gender, gender identity, gender expression and sexual orientation or any other protected factor. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Individuals who need a reasonable accommodation because of a disability for any part of the employment process should email benefits@toshibagcs.com to request an accommodation. 

DIVERSITY, EQUITY & INCLUSION 

We at Toshiba Global Commerce Solutions firmly believe that our people are an integral part to the success of our customers. Furthermore, we’re committed to Diversity, Equity, and Inclusion for all our people as highlighted by our 5 Core Principles (Create Outreach, Foster Belonging, Unleash Opportunity, Diverse Cultural Engagement and Culture of Transparency).  We’re passionate about our customers in the retail industry and becoming a more responsible company as we help create a brighter future. 

EQUAL OPPORTUNITY EMPLOYER/PROTECTED VETERANS/INDIVIDUALS WITH DISABILITIES 

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c) 

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