Head of Marketing Technology

TransferGo is a growing fintech scale-up on a mission to make the world a fairer place for migrants. We strive to provide tailored, more affordable financial services that make people's hard-earned money go further.With a team of more than 400 employees across the UK/Europe, we now support 8 million customers, building a product that truly impacts lives and supports families.

We’ve come this far by building a talented, diverse workforce on a fair culture and our strong values. Having this strong team of employees, we can serve those who really need our product to make their lives better. 

Head of Marketing Technology – London

At TransferGo, we believe that Marketing Technology (MarTech) is essential to driving our marketing success. As Head of MarTech, you will oversee the strategy, implementation, and optimisation of our marketing tech stack, playing a key role in driving growth and maximising the impact of our campaigns. We're looking for someone who thrives in a data-driven, fast-paced, and innovative environment.

What You’ll Be Doing:

Shaping and Driving MarTech Strategy
You will report to the VP of Growth Marketing and work closely with the Growth Marketing team to shape and drive the MarTech strategy, ensuring it supports the company’s growth objectives. You’ll develop and execute a comprehensive MarTech strategy, helping to allocate budgets effectively while driving our incrementality roadmap and optimising the performance of our channels.

Optimising Marketing Channel Performance
You’ll lead the development of a Marketing Mix Modelling (MMM) model to evaluate and determine the most effective media channels for each market, considering their maturity stages.

Managing the MarTech Stack
You will oversee and manage the marketing technology stack, including acquisition tools, lifecycle management systems, and integrations, ensuring seamless execution across all touchpoints.

Data Integrity and Optimisation
You will manage the implementation and optimisation of our server-to-server marketing stacks and tagging solutions, ensuring high data integrity and effectiveness in our campaigns.

Cross-Functional Collaboration
You will work closely with teams across Data Science, Product, and Engineering to drive the integration and optimisation of marketing technology and to enhance the Refer a Friend programme.

Owning the Refer a Friend Programme
You’ll take ownership of our Refer a Friend programme across all markets, continuously identifying opportunities for growth and improvement.

What We’re Looking For:

• Proven experience in leading MarTech initiatives, optimising marketing channel mixes, and driving measurable results, ideally within a high-growth, data-centric environment.
• Strong analytical skills with the ability to interpret complex datasets, derive insights, and make informed decisions that drive performance.
• A background in the digital or tech sector is highly preferred, with hands-on experience scaling marketing initiatives in fast-paced, dynamic environments.
• In-depth knowledge of MarTech tools, including MMPs, CRM platforms, and data integration solutions, and the ability to integrate and optimise these technologies for cross-channel marketing efforts.
• Experience in both B2B and B2C products.

What we believe

At TransferGo, we offer competitive rewards to all people. We know that recognition is about more than just money, and we’ve fostered a culture of kudos to shine a light on the great work throughout the business, and the people making it all happen. We hold regular in person events to connect with each other and help all our TransferNauts to grow with a generous training allowance. We believe that empowering people makes for a happier and more effective workforce. This means we enable anyone who wants to pursue initiatives that deliver real value for our migrant customers. 

What We Offer:

• Competitive Salary
• Comprehensive Benefits: Including a generous holiday allowance, competitive healthcare insurance, and a wellbeing package from day one.
• Annual Development Budget: €1,000 to invest in your personal and professional growth.
• Hybrid Working Environment: Flexibility to work from home and in the office, with most team members in the office two days a week.
• Pet-Friendly Office: If you’re near one of our offices, bring your furry friend along!
• Inclusive Culture: Regular in-person events, fostering a strong sense of community and collaboration.
• Empowerment and Ownership: We believe in empowering our people to take initiative and drive meaningful change.

At TransferGo, we are committed to the equal treatment of all current and prospective employees. We will not tolerate discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity,  marriage, civil partnership or any other protected category. We are proud of our diverse and inclusive culture and we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join TransferGo. We look forward to meeting you! 

At TransferGo, we are committed to the equal treatment of all current and prospective employees. We will not tolerate discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity,  marriage, civil partnership or any other protected category. We are proud of our diverse and inclusive culture and we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join TransferGo. We look forward to meeting you!