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Senior Manager, Marketing (Viator)

UK, Virtual
About Viator
Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. And with 300,000+ travel experiences to explore—everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)—making memories that will last a lifetime has never been easier. With industry- leading flexibility and last-minute availability, it's never too late to make any day extraordinary. Viator. One app, 300,000+ travel experiences you’ll remember.
 
Perks of Working at Viator
  • Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary, annual bonus, and equity.
  • “Work your way” with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like.
  • Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
  • Donation matching. Give back? Give more! We match qualifying charitable donations annually.
  • Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs.
  • Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
  • Travel perks. We believe that travel is employee development, so we provide discounts and more.
  • Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges.
  • Health benefits. We offer great coverage and competitive premiums.
Our Values
  • We aspire to lead. Tap into your talent, ambition, and knowledge to bring us – and you – to new heights.
  • We’re relentlessly curious. We push beyond the usual, the known, the “that’s just how it’s done.”
  • We’re better together. We learn from, accept, respect, support, and value one another– and are creating something remarkable in the process.
  • We serve our customers, always. We listen, question, respond, and strive for wow moments.
  • We strive for better, not perfect. We won’t get it right the first time – or every time. We’ll provide a safe environment in which to make mistakes, iterate, improve, and grow.
  • Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.
 

Job Description:

We are seeking a dynamic and results-oriented Senior Manager, Marketing to join our B2B Marketing team. This role requires a well-rounded marketing professional with a proven track record in content and event marketing, onboarding user flows, and expertise in developing demand generation campaigns. The ideal candidate will have a strong visual sense, compelling writing skills, ability to think outside the box, and an innovative approach to driving growth and building effective partnerships.

Key Responsibilities:

Marketing Strategy & Campaign Development:

  • Develop and execute innovative marketing campaigns that drive demand and growth for new and existing partners and operators.

  • Design and produce go-to-market (GTM) and sales enablement materials for the B2B organization.

  • Leverage content and event marketing to enhance brand visibility, drive key business metrics, and engagement. 

Data & Business Metric Driven:

  • Analyze data and business metrics to measure campaign performance, optimize marketing strategies, and make data-driven decisions that drive growth.

  • Be a strong contributor to KPI discussions and establish reporting frameworks to track the effectiveness of marketing initiatives and identify areas for improvement.

Sales Enablement & Creative Campaigns:

  • Collaborate with Strategy and Operations to create sales enablement tools and creative campaigns that support growth objectives.

Collaboration with Email Marketing:

  • Work closely with the email marketing team to support customer lifecycle journeys.

  • Provide strategic inputs and marketing assets to enhance the success of email campaigns.

Leadership & Team Development:

  • Manage, coach, and develop a high-performing multi-functional marketing team, nurturing talent and fostering professional growth.

  • Cultivate an environment of collaboration and excellence, encouraging a “get stuff done” attitude.

Cross-functional Collaboration:

  • Act as a key leader within the B2B Marketing Organization, collaborating effectively with peers and other departments.

  • Foster authentic and empathetic leadership to guide team efforts and align with organizational goals.

Qualifications:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field

  • 5+ years of experience in B2B marketing as a generalist, and a minimum of 3 years managing teams.

  • Proven success in managing teams and developing individual team member skills.

  • Strong visual and creative design capabilities.

  • Exceptional writing skills with the ability to craft compelling content.

  • Experience in developing sales enablement materials.

  • Demonstrated ability to work in a fast-paced, dynamic environment with a focus on results.

  • Excellent communication, interpersonal, and leadership skills.

Key Competencies/Attributes:

  • Strategic & Creative Thinking

  • Leadership & Team Management

  • Content & Event Marketing Expertise

  • Collaboration & Communication

  • Adaptability & Resilience

  • Curiosity & a sense of urgency

  • Empathy & Authenticity

If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to AccessibleRecruiting@Tripadvisor.com and let us know the nature of your request.  Please include the job requisition number in your message.

 

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