Manager, Retention

Hi, we’re Underdog!

We’re the fastest-growing sports gaming company ever.

We build innovative games and products for American sports fans.

Founded in 2020, our team built four of today’s most widely played fantasy games and recently launched our Underdog Sportsbook. We are the only sportsbook to ever launch on our own home grown technology, which allows us to build different and innovative experiences. We believe there’s so much more to be built for sports fans, and we’ll continue to win by building the best products and experiences for our customers.

The opportunity in front of us to become the biggest company in our space is massive; after all, we’re currently sitting in the fastest-growing consumer industry in the U.S. In just over two years, we reached a nearly $500 million valuation through some of the best investors in the game, including Mark Cuban, Kevin Durant, BlackRock, and SV Angel. We are many times larger now and our growth is not slowing down.

At Underdog, we believe that sports are for everyone and are building a tomorrow for every fan. Want to help create that future? Join us.

What you’ll do:

• Lead a high-performing operational marketing team responsible for targeted testing, trigger-based promotional campaigns, and real-time reactionary campaigns aligned with a dynamic, news-driven sports calendar.
• Oversee the execution, strategy, and optimization of retention marketing efforts across sportsbook and fantasy sports, ensuring data-driven decision-making and continual improvement.
• Develop and manage a Lifecycle CRM strategy, leveraging automation, segmentation, and real-time insights to drive engagement and maximize customer lifetime value.
• Establish a rapid-response marketing function, making real-time adjustments to promotional strategies in reaction to breaking sports news, odds shifts, and major events.
• Drive CRM optimizations through rigorous A/B testing, performance analysis, and investment management, ensuring efficient promotional spend and maximizing ROI.
• Partner with Marketing, Product, and Analytics teams to enhance automation, personalization, and overall CRM efficiency.
• Own the development and delivery of decision frameworks, campaign impact analysis, and performance updates for senior leadership.
• Ensure seamless campaign execution, QA oversight, and workflow optimization, maintaining best-in-class retention strategies.
• Scale and develop the team, fostering talent growth and expanding the team’s remit to support the company’s evolving marketing needs.

Who you are:

• 5+ years of CRM or retention marketing experience, preferably in regulated gaming, technology, or eCommerce industries.
• 3+ years of team management experience, with a proven track record of leading and scaling high-performance teams.
• Strong real-time decision-making skills, with the ability to react quickly to changing sports betting dynamics and adjust marketing strategies accordingly.
• Highly data-driven, with expertise in SQL, A/B testing, marketing investment management, and performance analysis.
• Detail-oriented, with strong written and verbal communication skills, capable of presenting insights and recommendations to leadership.
• Hands-on experience with data-focused CRM and promotional execution tools, such as Braze, Optimove, Looker, and Sigma.

Even better if you have:

• Experience building presentations to showcase deliverables and read outs
• A passion for sports betting, fantasy sports, or customer engagement strategies.
• Familiarity with DFS/SBK mechanics and player behaviors.
• Expertise in developing and optimizing personalized lifecycle campaigns to increase customer retention

Our target starting base salary range for this position is between $100,000 and $120,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.

What we can offer you:

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• A $500 home office allowance
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

#LI-REMOTE

This position may require sports betting licensure based on certain state regulations.

Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.