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Growth Marketing Manager

Brooklyn, NY

Who We Are

UnitedMasters is building a marketplace that connects artists, brands and fans - empowering artists to earn and grow. UnitedMasters has taken the bold step of building a music distribution service that, radically, puts artists first - disrupting the legacy music business by letting up-and-coming artists distribute their music directly to fans through streaming services while maintaining ownership of their master recording rights and up to 100% of royalties. Through the combination of UnitedMasters’ music distribution platform and its deep ties to brands, UnitedMasters enables independent artists and change-makers to grow and earn unlike any other platform.

The UnitedMasters team is made up of musicians, marketers, engineers, and storytellers with backgrounds from YouTube, SoundCloud, Pandora, Facebook, Uber, Dropbox, Complex, VICE, and more. We work hand in hand with the award-winning creative teams that forge those innovative partnerships at Translation (our in-house creative advertising agency).

We are looking for a Growth Marketing Manager to join UnitedMasters!


What You'll Do

  • Drive business growth for UnitedMasters, developing full-funnel campaigns that attract, engage, and convert independent artists
  • Work with internal teams and external agencies to launch, optimize, and analyze campaigns on platforms such as Apple Search Ads, Meta Business Manager, Google Ads, TikTok Ads, DV360, Moloco, Criteo, and IronSource
  • Lead day-to-day project management with media agencies and external vendors, ensuring teams have the guidance, data, assets, and approvals needed to effectively build and optimize campaigns
  • Partner with the creative, brand, and social marketing teams on creative development for paid media, ensuring assets are both on brand and performant 
  • Own landing Page creation and optimization, ensuring these are optimized for both SEO and paid media conversion
  • In collaboration with media agencies, execute ongoing tests/experiments to optimize performance spend and measure the value of brand spend
  • Collaborate with Product and Engineering to define and implement strategies that drive user acquisition, activation and retention
  • Analyze vast amounts of data, report on insights, and provide strategic recommendations to key stakeholders
  • Ensure daily reporting is up-to-date and accurate, working with both manual spreadsheets and automated dashboards to track performance, identify trends, and provide actionable insights for optimizing campaigns
  • Under the guidance of the Director of Growth, partner with Data Science to create and manage dashboards that allow real-time assessment of KPIs, goal tracking, and actionable insights across the organization

Knowledge, Skills and Abilities

  • Deep technical background with ad platforms such as: Apple Search Ads, Google Ads, Meta Business Manager, TikTok Business Manager, Snapchat Ads, Reddit Ads, DV360, Moloco, etc
  • In-depth understanding of data analytics & attribution tools such as: Google Analytics, Amplitude, AppsFlyer, Kochava, Adjust
  • Proficiency in Excel/Google Sheets with the ability to analyze data sets, extract actionable insights on media performance, and identify trends or opportunities to optimize campaign outcomes
  • Fluency with CMS and website building tools such as Instapage, Squarespace, WordPress, Wix, etc
  • Demonstrated ability to execute effective cross-platform advertising strategies for user acquisition and subscriber growth
  • Exceptional written and verbal communication skills
  • Excellent time management, organization and prioritization skills that enable you to deliver against tight deadlines
  • Ability to handle pressure, while consistently paying attention to accuracy and quality of work
  • Flexible and nimble so as to quickly and effectively adapt to change

Minimum Qualifications

  • 3+ years of performance marketing buying/planning with expertise in paid social, paid search, and/or programmatic
  • A successful track record of executing growth strategies for SaaS tech products, preferably working with mobile apps
  • Proven track record building and executing go to market strategies for B2C product marketing and working with cross functional teams to deliver exceptional results

Preferred Qualifications

  • Bachelor's degree in Marketing, Communications or a related field
  • Hands-on experience executing programmatic media buys, including campaign setup, optimization, and performance analysis across demand-side platforms (DSPs)
  • Meta Blueprint Certified
  • Google Ads Certified
  • Experience working with Performance Marketing Agencies
  • Understanding of music industry trends and landscape

 

About UnitedMasters, Inc.

UnitedMasters Inc. represents the creative solutions company, Translation, and the leading software and services platform for independent creators, UnitedMasters. UnitedMasters enables ownership, exposure, and new paths for financial return for independent creators, while Translation helps brands leverage the power of contemporary culture to achieve transformational growth. Combined, UnitedMasters, Inc. is the world’s leading marketplace for cultural capital, connecting independent artists and brands to realize a future in which all creators own their future. Backed by Alphabet, Andreessen Horowitz, and Apple, UnitedMasters, Inc. is reimagining how brands and artists come together to tell their stories, build profitable growth, and push culture forward.

Salary Hiring Range: $105,000 - $125,000

Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide (e.g. bonus, stock options, 401(k) match, etc.)

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.  We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. 

The range above is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted.  If that ends up being the case, the updated salary range will be communicated with you as a candidate.

The salary range above is for the NY/CA.  As a company, we have a location based strategy, which means the salary range could be lower or higher than this if the role is hired in another location.

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