Content Marketing Associate

We’re building the AI-powered future of maintenance.

UpKeep is on a mission to reinvent how the physical world runs—starting with the frontline teams who maintain it. We’re the creators of the world’s first AI-first CMMS (Computerized Maintenance Management System), equipping technicians and facilities teams with automation, machine learning, and predictive insights that drive operational speed, safety, and efficiency.

What started as a garage-built prototype is now a fast-scaling SaaS company, backed by Insight Partners, Emergence Capital, and Y Combinator. Over 4,000 companies—including Shell, Yamaha, Unilever, and Marriott—run on UpKeep to modernize their asset operations. We’re leading the $30B category shift toward Asset Operations Management, where uptime, intelligence, and AI converge.

Why join us:

• Own the AI-first transformation of an entire industry.
  Every feature we ship leverages AI—from predictive work orders to sensor-driven automations. You’re not just iterating—you’re pioneering how data reshapes physical operations.
  
  
• Real traction, real scale.
  Recognized as Gartner’s #1 Facility Management solution and G2’s top-rated CMMS, we’ve earned market leadership through product, not puff.
  
  
• A company where builders thrive.
  We move fast, optimize for outcomes, and give high-agency operators the autonomy to ship big things. Our culture rewards bold thinking, not bureaucracy.
  
  
• Global team, local energy.
  With 100+ employees across the world, we support remote-first work with deep investment in our LA HQ—where certain roles and leadership converge for rapid innovation.
  
  
• Equity and upside, not just a paycheck.
  Competitive comp, meaningful ownership, and benefits that support your health, focus, and long-term growth.

If you’re driven by impact, energized by AI, and hungry to transform a legacy industry—we’re hiring!

POSITION SUMMARY

The Content Marketing Associate will support the Marketing team by creating high-quality, engaging content that speaks to our community of maintenance and reliability professionals — and helps position UpKeep as the most trusted and cited source in the industry.

This individual will play a key role in executing our content strategy across multiple formats and channels — from blog posts and learning articles to customer stories, benchmarking guides, industry reports, and short-form video content. They’ll also help amplify UpKeep’s authority by repurposing insights from industry research, customer data, and community conversations into content that educates, inspires, and drives engagement.

If you love storytelling, have a passion for all things digital (written, visual, and video), and want to help shape a brand that leads its category, this role is for you.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Content Creation & Curation

• Write, edit, and repurpose content for blogs, customer spotlights, learning center articles, benchmarking guides, industry reports, and other authority-building assets.
  
  
• Assist in developing campaign-specific content aligned with product launches, events, and community partnerships.
  
  
• Pull key takeaways from webinars, interviews, and reports to turn into high-performing short-form content.
  
  
• Repurpose data and insights from UpKeep’s State of Maintenance Report and other research into digestible articles, infographics, and social snippets that strengthen our industry authority.
  
  

Video Editing & Digital Content

• Edit and format short-form videos for TikTok, Instagram Reels, and YouTube Shorts.
  
  
• Repurpose long-form videos into snackable clips for social and blog embeds.
  
  
• Create engaging text overlays, captions, and highlight reels for multi-channel distribution.
  
  

Community & Brand Support

• Capture and share customer stories that highlight their impact and expertise.
  
  
• Collaborate with marketing teammates to ensure all content aligns with brand voice and style guidelines.
  
  
• Contribute ideas for creative campaigns, community engagement, and new content formats.
  
  

Content Distribution & Publishing

• Format and publish content in our CMS and ensure it’s optimized for readability and search
  
  
• Distribute and adapt content across other owned channels (social media, email, community platforms)
  
  
• Help amplify reach through strategic sharing, backlink outreach, and community engagement

EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field preferred
  
  
• 1–3 years of experience in content marketing, writing, or digital marketing
  
  

KNOWLEDGE

• Strong writing and video editing skills with a solid sense for storytelling.
  
  
• Ability to create content across digital formats, including short-form video, blogs, and visual assets.
  
  
• Familiarity with social media platforms and trends, especially short-form video and basic editing tools (e.g., CapCut).
  
  
• Comfortable using CMS platforms and applying basic SEO best practices.
  
  
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
  
  

DESIRED BEHAVIORS

• Receptive to change – Embraces experimentation and iteration in content development
  
  
• Initiates action – Proactively seeks opportunities to contribute and optimize performance
  
  
• Works collaboratively – Communicates effectively with peers and across teams
  
  
• Manages workload – Balances multiple projects while maintaining quality and attention to detail
  
  
• Technically proficient – Learns and adapts to new content tools and platforms
  
  
• Owns development – Seeks feedback, is open to coaching, and eager to grow content skills
  
  
• Communicates clearly – Tailors message to the audience and channels used
  
  
• Acts with integrity – Embodies company values and advocates for the customer and community
  
  

COMPENSATION

This role will receive a competitive base salary + benefits + equity. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The base pay for this role is $22 - $25 per hour.