Director, Growth Marketing

The Gist 

Vim is the fastest growing middleware platform transforming healthcare. Experience the power of seamless data exchange and collaboration among providers, payers, tech companies, and more. Our platform enhances clinical workflows at the point of care, empowering organizations to improve performance, achieve operational efficiencies, and drive innovation. Seize the opportunity to be at the forefront of healthcare transformation with Vim! 

What we are doing at Vim 

Vim has built a next-generation clinical workflow integration technology that is fostering connectivity across the healthcare ecosystem. Our proven Core Application suite for diagnosis gaps, care gaps, referrals, medication recommendations, data exchange and more has paved the way for us to unlock accelerated healthcare innovation through our new developer platform (Canvas). Healthcare and technology builders of all sizes, including national health plans, leading Management Services Organizations (MSOs), value-based care enablers, and tech companies, use Vim's platform to connect with over 6,000 care provider organizations. Through these connections, builders can equip care providers with the tools and resources they need to focus on their mission: providing exceptional care to each and every patient. Don’t miss the opportunity to join Vim and influence the future of healthcare delivery. 

The Role

As the Director of Growth Marketing at Vim, you will own the planning and execution of growth initiatives that drive customer acquisition, retention, and revenue for our healthcare solutions. This is a high-impact, hands-on role where you’ll develop and scale growth strategies across digital marketing, demand generation, account-based marketing (ABM), and lifecycle marketing. You’ll work closely with cross-functional teams to ensure seamless alignment with Vim’s mission to transform healthcare. 

You will lead and manage Vim’s growth marketing efforts, defining and executing data-driven strategies to generate pipeline, nurture leads, and convert prospects into loyal customers. You will establish a performance marketing engine that combines creativity and analytics, ensuring sustainable and scalable growth for our B2B healthcare business.

What You Will Do

• Strategic Planning: Design, plan and execute the overall growth marketing strategy, aligning closely with sales, product marketing, and customer success teams to achieve business goals.
• Demand Generation: Develop and optimize multi-channel campaigns (email, paid media, SEO, content, and more) to drive lead generation, pipeline growth, and revenue.
• Account-Based Marketing: Build and scale an ABM program targeting key accounts and decision-makers, leveraging personalized campaigns to accelerate the buyer’s journey.
• Marketing Analytics: Implement robust analytics to measure campaign performance, uncover insights, and inform future strategies; provide detailed reporting on KPIs to leadership.
• Lifecycle Marketing: Create and manage lifecycle programs to nurture leads, onboard new customers, and drive retention and upsell opportunities.
• Cross-Functional Collaboration: Partner with product marketing, sales, and customer success to ensure alignment and consistency across all campaigns and touchpoints.
• Budget Ownership: Manage the growth marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Experimentation: Drive continuous testing of new channels, messaging, and strategies to identify innovative opportunities for growth.

Who We Are Looking For

• A data-driven marketing leader with a proven ability to develop and scale growth strategies in B2B environments
• A hands-on executor who can dive into the details while maintaining a strategic focus
• An experienced collaborator who thrives in a cross-functional, fast-paced environment
• A creative thinker with a customer-first mindset who understands how to connect marketing efforts to business outcomes

Must-Have Experience

• 7+ years of experience in growth or demand generation marketing, with a focus on B2B SaaS companies
• Background in healthcare technology or B2B healthcare experience
• Ability to lead with an AI strategy and mindset for day-to-day operations
• Proven track record of developing and executing successful demand generation and ABM campaigns
• Deep expertise in marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., Salesforce)
• Strong analytical skills with the ability to interpret data, derive insights, and translate them into actionable strategies
• Expertise in digital marketing channels, including paid search, paid social, content marketing, and SEO
• Demonstrated ability to lead and scale high-performing marketing teams
• Experience managing marketing budgets and ensuring measurable ROI on campaigns
• Located in New York City with the ability to come to the office 3 days a week
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What Is Nice to Have

• Experience with AI, predictive analytics and data-driven marketing tools.
• Knowledge of connected healthcare ecosystems, value-based care, and interoperability standards.
• A history of success in building thought leadership programs that elevate brand visibility in competitive markets.
• Skills, with a knack for interpreting and leveraging data to inform marketing strategies.

Vim’s Culture, Compensation, and Benefits 

Our employees are go-getters and bring “Vim and Vigor” to their everyday work life; they are expected to ask bold questions and work as a team towards the success of the company.  We prioritize employee satisfaction through a comprehensive range of benefits designed to enhance work-life integration and foster a positive culture.

The target base salary for this role is between $140,000 to $190,000 per year (Compensation is influenced by a wide array of factors including but not limited to skill set, and level of experience)

• Vim offers a comprehensive benefits package including discretionary (unlimited) vacation time off; generous contribution to health care, dental, and vision insurance; and 401K program 
• We embrace the hybrid work model, and we offer the flexibility of working several days from home, ensuring comfort and productivity 
• Our dog-friendly policy recognizes the importance of furry companions in our lives
• Regular happy hours and team events provide opportunities for socializing and team bonding, while office wide lunches encourage camaraderie and collaboration 
• At Vim we also provide unlimited flexible days off, our employees can manage their schedules according to personal needs, promoting overall well-being 
• We embrace a growth mindset, and we encourage continuous learning and development, empowering employees to reach their full potential both personally and professionally

Vim is proud to be an equal-opportunity employer with a high interest in creating a diverse and inclusive work environment. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender/gender identity, age, military/veteran status, disability, or other legally protected characteristics. 

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