Job Application for Sr. Manager, Analytics at Vimeo

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We are seeking a highly motivated and experienced Manager to lead the newly formed Marketing Analytics team at Vimeo. This critical role will be responsible for building and mentoring a high-performing team of analysts, providing data-driven insights to both Vimeo Enterprise Marketing and Paid Marketing activities, and significantly impacting the growth of these key business areas. This role requires a unique blend of exceptional analytical skills, proven leadership and mentorship capabilities, experience working with senior executives, high emotional intelligence and assertiveness.

Own the Future of Vimeo Enterprise and Paid Marketing: This role offers the rare opportunity to build a marketing analytics function from the ground up, directly influencing how Vimeo Enterprise scales and how we optimize a substantial paid marketing budget. You will define the vision for marketing analytics, establish data infrastructure and processes, and empower the team to make better decisions.

Top-to-Bottom Data Ownership: You will have top-to-bottom accountability for the entire data pipeline, ensuring data quality, accessibility, and alignment with business needs. As part of a fully resourced data squad, you will have the final word on prioritization of both analytics and data engineering resources, enabling you to drive impactful projects and optimize the data infrastructure for maximum efficiency.

Key Responsibilities:

Team Leadership & Mentorship: Recruit, onboard, mentor, and manage a team of marketing analysts, fostering their growth and development. Cultivate a collaborative and high-performing team environment.
Strategic Analytics: Develop and execute the overall marketing analytics strategy for Vimeo Enterprise and Paid Marketing, aligning with business objectives and identifying key performance indicators (KPIs).
Data Infrastructure & Process Development: Collaborate with Marketing Ops and engineering teams to establish and maintain robust data infrastructure, ensuring data quality, accessibility, and accuracy. Define and implement standardized reporting and analysis processes.
Enterprise Marketing Analytics: Own the Vimeo Enterprise marketing funnel, define the business logic, and provide actionable insights to drive customer acquisition, engagement, and retention. Analyze marketing campaign performance, identify areas for improvement, and contribute to data-driven strategic planning.
Paid Marketing Analytics: Take ownership of a substantial paid marketing budget (±$30M annually) and drive significant improvements in efficiency and ROI. Analyze campaign performance across various channels, optimize bidding strategies, and provide recommendations for budget allocation.
Stakeholder Management: Build and maintain strong relationships with senior executive stakeholders across the organization, effectively communicating findings and insights, and influencing strategic decisions. This requires a high degree of EQ and the ability to assertively advocate for data-driven recommendations.
Cross-Functional Collaboration: Collaborate closely with Marketing, Sales, Product, and Engineering teams to understand business needs, gather requirements, and ensure alignment on analytical priorities.
Data-Driven Culture: Promote a data-driven culture within the organization by providing training and resources on data analysis and interpretation.

Qualifications:

Strategic thinker with a proactive approach to identifying and solving complex business challenges.
Demonstrated ownership and ability to independently drive projects from inception to completion.
Exceptional analytical skills with expertise in interpreting complex datasets, identifying patterns, and translating business questions into effective analytical solutions.
7+ years of experience in marketing/growth analytics, with significant experience in B2B marketing funnels and paid marketing optimization.
3+ years of experience as a people manager.
Proven ability to recruit, manage, and mentor a high-performing team.
Proven ability to manage relationships with senior executive stakeholders, combined with assertiveness and the ability to challenge the status quo when necessary.
Candidates must have demonstrated experience thriving in fast-paced, nimble, and agile marketing analytics environments, showcasing the ability to rapidly adapt strategies based on evolving data.
High proficiency in SQL is a must.
Expertise in data visualization tools such as Tableau, Looker, or PowerBI.
Excellent written and verbal communication skills.
Experience with enterprise marketing platforms and tools (e.g., SFDC, Marketo or any other marketing automation platform) is a major advantage.

Base Salary Range:

NYC Metro, Bay Area, Seattle, & Los Angeles: $150,000 - $207,000
All other US cities outside above metro areas: $135,000 - $186,300

At Vimeo, we strive to hire and nurture amazing talent across the globe. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, internal alignment, and location. Base salary is just one component of Vimeo's total rewards philosophy.

We offer a wide range of benefits, perks, variable compensation and where eligible long-term incentive programs.

We also offer paid time off, generous 401k match, commuter benefits, Health Savings Account (HSA), Flexible Spending Account (FSA), fertility reimbursement, group term life insurances, wellbeing resources, and more

#LI-JM1

About Us:

Vimeo (NASDAQ: VMEO) is the world's most innovative video experience platform. We enable anyone to create high-quality video experiences to better connect and bring ideas to life. We proudly serve our community of millions of users – from creative storytellers to globally distributed teams at the world's largest companies – whose videos receive billions of views each month. Learn more at www.vimeo.com.

Vimeo is headquartered in New York City with offices around the world. At Vimeo, we believe our impact is greatest when our workforce of passionate, dedicated people, represents our diverse and global community. We’re proud to be an equal opportunity employer where diversity, equity, and inclusion is championed in how we build our products, develop our leaders, and strengthen our culture.

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Sr. Manager, Analytics

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