Project Execution Lead

Who We Are At VML, you won’t just do the best work of your career. You’ll leave your mark on some of the top brands in Canada. With more than 400 employees across our Montreal, Toronto, Vancouver offices, and another 28,000 in our 150+ offices in 60-plus markets around the world, VML is here to deliver unparalleled global, and local, brand experience (BX), customer experience (CX) and retail commerce (CO) creative solutions for clients – all powered by deep data, marketing technology, and platform prowess.

Purpose of the job:

Project Execution Leads (PEL) are execution project managers aligned to client field teams. PEL has three major clusters of responsibilities:

1. Planification & set-up of marketing campaigns
2. Execution and Project Management
3. Client facing and single point of contact

Responsibilities:

Project Management

• Supports marketers in
  • developing an integrated and feasible plan to connect local marketing execution (demand gen) to automated nurture streams.
  • organizing cadence meetings., shares meeting documentation & action points
• Manages marketing execution briefing
• Ensures local stakeholders are informed on progress, and resolves issues.​

KPI & Performance Tracking

• Is responsible for executing and deploying marketing campaigns within the agreed SLAs
• Uses reporting to provide specific views/information to stakeholders
• Reviews campaign performance dashboards to understand engine performance and lead stage conversions with increased focused on Marketing outcomes and business results.

Subject Matter Expertise

• Acts as local champ on global commercial marketing engines, tools & services
• Educates local stakeholders on modern marketing services and tool capabilities
• Ensures communication flow between the team and other VML and Microsoft stakeholders
• Applies learnings from modern marketing trainings (MM, BG and GDC) to improve SA execution and outcomes.
• Know and apply global and local governance as identified and agreed by the GDC Global Marketing Services Organization.

Required skills & competencies

• Ideally completed studies in marketing-related field
• Broad understanding of various marketing concepts, strategies and tactics, incl. marketing channels
• 5+ years’ experience in execution of marketing-related initiatives
• High level of ethics & compliance with company rules & processes, e. g. personal data protection or brand guidelines
• Proven process and project management skills & experience
• Some experience in account management
• Readiness to assume responsibility for track activities progress and meet critical deadlines
• Solid skills in Microsoft tools and software: Word, Excel, PowerPoint, Outlook, Teams
• Solid command skills and ability to share often complex information in structured way
• Comfort in dealing with client's and third-party stakeholders
• Ability to simultaneously manage multiple events and activities, and ability to prioritize urgent and important tasks
• A strong team player with ability to establish working relations with culturally diverse internal and external partners
• Strong in problem solving skills and orientation to detail
• Fluent English is essential (requirement for additional language skills may apply)

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

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