Digital Demand Generation Manager EMEA-APAC

Barcelona; Bucharest; Paris

About the Role

We are looking for a passionate Digital Demand Generation Manager to join our EMEA-APAC Growth team. You will be responsible for creating and executing the digital, performance, and content strategy for the region, being the owner of communication planning, working alongside the general manager to target key stakeholders from our target list and sales funnel with bold content.

We're especially looking for someone who is experienced with AI-driven marketing tools and can identify and apply automation, personalization, and optimization tactics across campaigns—helping us move faster and smarter.

*This role requires you to be based in Paris, Barcelona, or Bucharest, and to attend the office 4 days a week (Monday–Thursday), with remote work on Fridays.

Responsible for

  • Develop, oversee and execute a consistent marketing strategy in alignment with Sales, effectively investing VTEX's budget to attract qualified leads and to increase brand awareness.
  • Lead and optimize digital campaigns, using AI-powered tools and analytics to streamline execution, increase efficiency, and enhance targeting.
  • Drive lead generation campaigns to meet the target list and support the sales team with a consistent and qualified lead list;
  • Analyze the marketing funnel and leverage analytics tools to evaluate the effectiveness of campaigns, working tirelessly to improve whenever possible;
  • Build structured, thorough reports to be shared with internal stakeholders
  • Helping define our Account-Based Marketing (ABM) strategy, ensuring that we are developing messaging and campaigns that are targeting accounts that will convert into opportunities;
  • Own, manage and execute the events calendar and strategy to ensure VTEX is boosting its position in the market, raising brand awareness, and maximizing demand generation through this channel.

Who you are

  • 6+ years of experience in a similar role (ideally in B2B SaaS or tech companies).

  • Bachelor’s degree in Marketing, Communications, Journalism, or related field.

  • Proven ability to manage multifaceted marketing campaigns with tight deadlines and cross-functional stakeholders.

  • Skilled in Salesforce and marketing automation platforms (e.g. HubSpot, Marketo).

  • Familiar with or eager to explore AI tools for marketing (e.g. ChatGPT, Jasper, Smartly.io, Metadata.io, Mutiny, Copy.ai, etc.).

  • Experience managing and optimizing Paid Social, SEM, SEO, and Affiliate channels.

  • Strong digital commerce knowledge.

  • Ability to develop engaging content across different digital channels.

  • Curious, experimental, and comfortable with change in a fast-paced environment.

  • Strong copywriting and storytelling skills for digital campaign materials.

 

About VTEX

VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2.400 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3.400 active online stores across 43 countries (as of FY ended on December 31, 2024).

Founded in the year 2000, VTEX has a history of being unstoppable. Completely against the odds, VTEX is leading a high-tech industry and positioned above market giants. We are building an extraordinary future with more than 1,300 employees scattered across 25 locations in 16 countries in Latin America, North America, Europe, and Asia. For more information, visit www.vtex.com.

At VTEX, you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually, join us, and we will be unstoppable together.

Benefits

  • Competitive compensation
  • Language scholarship: 65% subsidies in English, Spanish, Portuguese courses
  • Free shipping on 1000+ VTEX store

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