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Creator in Residence

New York, NY

Job Title: Creator in Residence

Work Location: New York, NY (must be flexible about coming into the office when needed)

Start Date: ASAP

Named one of WorkLife’s 50 Best Places to Work and one of Fast Company's Most Innovative Companies, Whalar Group is a global creator company on a mission to liberate the creative voice.

Creators are at the heart of everything we do! We are a curious, diverse team of 300 individuals around the world who are passionate about the Creator Economy. Our proximity, understanding, and trust of creators evolved into a first-of-its-kind creator ecosystem. Under Whalar Group, there are six companies: Whalar, a global creator agency; Sixteenth, a global full-service, 360° creator and talent management company; Foam, a suite of AI tools, templates, and services; Moby Ventures, a creator-centric venture studio; Umi Games, a groundbreaking gaming studio; and The Lighthouse, an IRL campus for creators and their teams.

About the role:

We’re seeking a dynamic and creative Creator in Residence to take the reins of our social media channels for our talent and sports businesses. This Director-level role is perfect for someone who lives and breathes digital culture, understands the nuances of content creation, and has a keen eye for trends. You will be the voice of Whalar Talent across platforms, crafting compelling narratives, engaging with our community, and showcasing the talents of the Creators and athletes we represent, and staff on our team.

This individual must have excellent writing and communication skills, strong project management capabilities, videography, photography, and editing capabilities as well as a passion for creative strategy, a drive to be innovative, and an eye for creative design. The ideal candidate will work closely with Whalar Talent leadership and Whalar Group’s Marketing and Communications team to ideate and plan social campaigns, working with both internal and external resources to execute, owning the content curation/creation, brand identity and management, timelines, and processes. They will be eager and willing to roll up their sleeves, learn and try new things, and get stuff done.

This person will be part of a forward-thinking team that’s shaping the future of digital talent and sports management. We offer a collaborative work environment, opportunities for professional growth, and the chance to work with some of the most innovative creators and athletes in the industry. The candidate must be based in the NY area, but able to publish and work with global teams. They must be able and willing to come to an office 1-2 days a week or as needed.

Here’s what you’ll do day-to-day:

  • Social Media Strategy & Execution: Develop and execute a comprehensive social media strategy that reflects Whalar Talent's brand ethos and supports our mission of empowering creators and athletes.
  • Social Media Style Guide: Establish and own Whalar Talent’s TOV across social platforms, establishing appropriate nuances per each platform and upholding deliberate consistency across each, from visuals to copy to content choices
  • Content Creation: Produce engaging, on-trend content tailored for each social media platform, ensuring it resonates with our diverse audience, from Gen Z to Millennials and beyond.
  • Community Management: Build and nurture an online community, responding to comments, messages, and mentions, and fostering meaningful interactions with our followers. 
  • Collaboration: Work closely with the talent management team to highlight our creators' work, collaborate on cross-promotional opportunities, and amplify our talent’s voice on our channels.
  • Analytics & Reporting: Track social media performance, analyze data, and provide regular reports with insights and recommendations for optimization.
  • Thought Leadership: Represent Whalar Talent in online discussions, webinars, and events, positioning the brand as a thought leader in the Creator Economy.
  • Collaborate with the larger Whalar Group Marketing team, build trust, and relationships with Whalar Group colleagues, brands, partners, talent, and platforms. 
  • Consistently test and learn new social platforms and best practices; make strategic recommendations for new approaches, channels, and campaigns that help drive business goals.
  • Daily communication with the Whalar Group Marketing team on digital marketing initiatives, including best practices and assisting with presentation decks and strategy plans, in conjunction with other channels and team members.
  • Understand brand, vision, values, and structure and how they relate to project goals and work collaboratively with others to achieve the best results.
  • Manage digital marketing and lead generation efforts on behalf of the company’s products and services, including the creation of marketing assets, copywriting, strategic targeting, and execution of paid social.

Here’s what we’re looking for:

  • 6+ years of experience in social media management, content creation, or a similar role, with a strong portfolio showcasing your work. 
  • Deep understanding of digital culture, the Creator Economy, and the ability to anticipate and react to trends.
  • Exceptional writing and storytelling skills, with a talent for crafting compelling narratives that resonate with various audiences. Must have experience writing for people as well as brands.
  • Ability to work independently, take initiative, and manage small and large projects.
  • A creative mindset with the ability to think outside the box and bring fresh ideas to the table.
  • Familiarity with the interests and behaviors of different generations, particularly Gen Z and Millennials.
  • Full-stack content creation abilities, having a keen eye for design and a talent for creating culturally relevant assets, including being able to edit and cut content as needed
  • Proficient in social media management tools, analytics platforms, and content creation software.
  • Strong attention to detail and impeccable organizational skills

The salary range for this role is $135,000 - $150,000 and serves as a general guideline reflecting the potential compensation for the role. The final salary offer will be determined based on a comprehensive evaluation of factors such as the candidate's experience, expertise, alignment with the position's requirements, and ultimately budget approvals.

Our values:

At Whalar, diversity, equity, and inclusion (DEI) isn't just a statement, it's our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers. 

The perks:

Whalar provides flexible benefits and collaborative work environments/experiences, so employees can work productively in a setting that best and uniquely suits their needs.

  • Medical, Dental, Vision
  • 25 days of PTO + Sick days + Winter break
  • Retirement planning with employer match
  • Monthly phone/internet reimbursement
  • Professional development stipend
  • New joiner Home office allowance 
  • Fertility benefits
  • Up to 16 weeks of paid parental leave
  • Calm App subscription (Add up to 4 dependents)
  • Volunteer days
  • Identity theft protection & Legal assistance
  • Company Paid Life & Disability Insurance
  • Extra Voluntary Life Insurance Policy
  • Voluntary Hospital and Critical Illness Insurance
  • Voluntary Pet insurance
  • Employee Resource Groups

Whalar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.

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