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Creative Director

San Francisco, California

About Workato

Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility.

Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today’s fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com.

Why join us?

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. 

But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. 

If this sounds right up your alley, please submit an application. We look forward to getting to know you!

Also, feel free to check out why:

  • Business Insider named us an “enterprise startup to bet your career on”

  • Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world

  • Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America

  • Quartz ranked us the #1 best company for remote workers

Responsibilities

As Workato continues to scale, we’re building a bold, developer-facing brand that reflects the power of our platform, the passion of our users, and the transformational mission we’re on. We’re looking for a Creative Director to lead this effort—from vision to execution—establishing a trusted, inspiring, and deeply human brand experience for developers, builders, integrators, and automation professionals.

This is a rare opportunity to define how a next-generation AI and automation platform shows up for developers — visually, verbally, and experientially.

Brand Strategy & Creative Direction

  • Lead the development of Workato’s developer brand—voice, tone, identity, and experience—from the ground up.

  • Build a brand platform that communicates who we are, what we stand for, and why it matters to developers, from first impression to daily use.

  • Direct high-impact creative for campaigns, product launches, and community storytelling.

  • Create scalable, intentional systems that bring consistency and clarity across all developer touchpoints.

Developer Community Engagement

  • Shape a distinct, developer-first brand that speaks to technical audiences with authenticity and depth.

  • Collaborate with Product, Engineering, and Marketing to develop programs that attract and retain developers.

  • Launch and scale community-driven initiatives, including a developer ambassador program.

  • Oversee creative content tailored to developers—tutorials, blog posts, videos, docs, and more.

Creative Leadership & Team Building

  • Hire, mentor, and lead a world-class, multidisciplinary team of designers.

  • Foster a creative culture grounded in curiosity, excellence, and collaboration.

  • Partner cross-functionally to ensure brand consistency across product, marketing, and developer experiences.

Own Workato’s developer‑brand guidelines across web, video, events, and social

  • Lead hands-on development for creative assets, launches, keynotes, and community swag.

  • Act as brand guardian—ensuring authenticity and resonance with builders.

  • Coordinate with corporate marketing to harmonize identities and share best practices.

Requirements

Qualifications / Experience / Technical Skills

  • 10+ years of experience in brand and creative leadership, with a strong portfolio that combines storytelling, systems thinking, and business impact.

  • Fearless, playful creativity.

  • Hands-on design skills. This is a hands-on ECD role, not just a strategist.

  • Deep experience building and scaling brands at high-growth companies—ideally in B2B SaaS, developer platforms, or automation.

Soft Skills / Personal Characteristics

  • Strong foundation in design, messaging, and user experience.

  • A vision-first mindset with the ability to connect creativity to business strategy.

  • Proven leadership ability and collaborative instincts across cross-functional teams.

  • Thrives in rapid‑iteration, on‑site environment.

(REQ ID: 2134)

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