Manager, Content & Media Growth

Job Description

So, what will your new role look like?

Reporting to the Director of Growth, we are looking for a Manager, Content & Media Growth to scale our content strategy and ecosystem—including our YouTube channel, newsletter, podcast, blog, and thought leadership platforms—to increase brand awareness, audience engagement, and lead generation. This role is not just about creating content; it’s about developing a strategic approach to audience growth, optimizing distribution, and maximizing impact.

If you're a strategic Content Leader with strong editorial instincts, a passion for storytelling, a relentless curiosity about the topics that resonate with your audience, and the ability to balance growth with authenticity—while thriving on scaling content platforms, using AI to accelerate output, and driving measurable growth through storytelling, video, and SEO—this role is for you. 

Why This is a One-of-a-Kind Content Growth Role 

We are building one of the most advanced content growth teams in SaaS—backed by AI, automation, and a best-in-class creative team. You will have access to: 

1. A dedicated GTM Engineering team → Automate content workflows, use AI to scale creation & repurposing, and integrate data-driven audience targeting. 
2. World-Class Content & Design Resources → Work with top-tier video, design, and writing talent to craft high-quality assets. 
3. AI-Driven Content Production & Distribution → Implement AI-powered writing, video repurposing, and automation to increase efficiency and scalability. 

Responsabilities: 

Own the Content Strategy → Develop and execute a cohesive content strategy that integrates all content efforts, ensuring alignment across different channels and teams.

1. Scale & Own Our Key Content Growth Engines 

• YouTube → Turn this into a major acquisition & brand authority channel through a consistent, high-quality content strategy, smart distribution, and rapid iteration. 
• Newsletter & Podcast Growth → Build and scale our owned media platforms to establish Workleap and ShareGate as must-follow brands in HR and IT. 
• SEO & Blog → Work closely with Demand Gen to ensure SEO content is high-quality, on-brand, and optimized for rankings while managing freelance writers and agencies. 
• Thought Leadership & Brand Voice → Work with our PR team to elevate Workleap and ShareGate as the go-to voice on subjects like AI in HR, performance management, and IT migration. 

2. AI & Automation in Content Creation & Distribution 

• Integrate AI into content workflows → Leverage AI-assisted writing, video production, repurposing, and personalization to scale content faster. 
• Work closely with GTM Engineering → Automate content repurposing, AI-driven summaries, personalized distribution, and intelligent media tagging. 
• Upskill the content team in AI → Train & learn alongside your team to use AI tools effectively to elevate speed, efficiency, and creativity. 

3. Optimize & Scale Distribution for Maximum Reach 

• SEO & Content Performance → Work with the demand generation team to ensure all content is designed to rank, engage, and convert, optimizing for organic growth and lead generation. 
• Social Amplification → Leverage LinkedIn, Reddit, and niche communities to extend content reach and brand awareness. 
• Content Testing & Experimentation → Continuously test formats, headlines, CTAs, and creative approaches to maximize impact. 

4. Lead our editorial strategy 

• Shape the voice of Workleap & ShareGate → Work with leadership, Brand, PR and subject matter experts to develop a distinct, authoritative voice in HR and IT, ensuring we’re not just part of the conversation but leading it. 
• Engage, learn, and listen → Be actively engaged in conversations happening in the HR and IT spaces. 
• Develop an editorial point of view—collaborate across teams to craft a compelling, cohesive editorial strategy. 

5. Lead & Scale a High-Performing Content Team 

• Manage an internal team of writers, content producers, editors, and social media strategists to produce high-quality, high-impact content. 
• Source & manage freelancers and agencies to scale content production efficiently while staying on budget. 
• Establish content governance → Maintain a consistent brand voice, style guides, and quality standards across all platforms. 
• Act like an investigative journalist → Stay relentlessly curious about what keeps HR and IT leaders up at night, and turn findings into content that challenges assumptions, sparks debate, and positions Workleap & ShareGate as a trusted industry voice. 

What does your future team look like?   

As the Manager, Content you’ll play a key role in one of the most advanced AI-driven growth teams in SaaS, where demand gen goes beyond campaigns—it’s about unlocking scalable growth through AI, automation, and high-quality creative execution.

You will lead our in-house content team, driving strategy and execution, managing 1 content manager, 2 content producers, and freelancers to fuel content innovation and impact.

You’ll collaborate closely with Brand, Design, PR, SEO, Demand Gen, and Product Marketing to create diverse, high-impact content that powers demand generation.

This is a dream playground for a content leader—not just optimizing existing channels, but actively testing and scaling new ones.

What are the next challenges awaiting your team?   

1. Scaling YouTube into a flagship media channel → Moving from early-stage growth to a dominant thought leadership platform. 
2. Building an AI-powered content engine → Implementing AI and automation to increase content velocity & personalization. 
3. Expanding our owned media platforms → Growing newsletters, blogs, and podcasts into high-retention channels. 
4. Elevating Workleap & ShareGate as thought leaders → Making things like AI in HR, performance management, and IT migration our signature topics. 

Qualifications

• 8+ years in content marketing, including 3+ years managing content teams.
• Proven success in scaling content platforms (blogs, YouTube, newsletters, podcasts).
• Exceptional writing & editing skills in French and English.
• Strong leadership & project management – managing teams, freelancers, and agencies.
• AI & Content Automation – experience with AI-driven content creation and automation.
• High-Velocity Content Experimentation – testing formats, distribution, and repurposing.
• Analytical & strategic mindset – leveraging data to optimize content and engagement.
• Experience with cross-functional teams – SEO, demand gen, product marketing, design.

Nice-to-Have

• Experience in community-led growth, influencer content & media partnerships.
• Strong video production & YouTube optimization skills.