Manager, Customer Marketing - ShareGate

Job Description

So, what will your new role look like?

As Manager, Customer Marketing for ShareGate, you’ll be the driving force behind programs that deepen customer relationships, fuel expansion and renewal, and transform satisfied users into passionate advocates. You’ll oversee the full customer lifecycle—from onboarding and adoption to upsell, cross-sell, and advocacy—making sure every initiative directly supports retention and growth.

Responsibilities

• Lead ShareGate’s customer lifecycle marketing programs (onboarding; adoption; renewal; upsell; cross-sell);
• Partner with Account Management to design campaigns that drive expansion, renewal, and revenue growth;
• Build and scale customer advocacy programs (reviews; case studies; community engagement; reference programs);
• Develop engaging customer communications across channels (email nurture; in-product messaging; webinars; events);
• Use insights from product usage and customer feedback to optimize lifecycle campaigns;
• Manage and mentor a small team of ICs driving lifecycle and advocacy initiatives.

A typical week?   

You’ll be analyzing campaign performance and customer health metrics, launching new lifecycle campaigns in HubSpot, and partnering with Account Management and Sales on renewal or upsell opportunities. You’ll also collaborate with Content and Creative to bring advocacy assets to life—and report back to leadership on the impact your programs are having across retention, expansion, and advocacy.

What does your future team look like?   

You’ll be part of ShareGate’s Marketing team, reporting to the Director of Marketing & Growth. You’ll lead a small but mighty group focused on customer lifecycle and advocacy, while working closely with Account Management, Sales, and Product Marketing to drive customer success and long-term growth.

What are the next challenges awaiting your team?   

We’re scaling lifecycle campaigns to align with new packaging (Essentials, Pro, Enterprise); designing targeted programs that increase upsell and cross-sell revenue; creating ways to amplify customer voices into powerful advocacy; and building repeatable customer marketing motions that fuel ShareGate’s ambitious growth plans.

Qualifications

• B2B SaaS customer marketing experience;
• Proven track record in lifecycle marketing (onboarding; adoption; renewal);
• Experience with upsell, cross-sell, and revenue expansion programs;
• Background in customer advocacy/community building;
• Strong skills in email marketing, nurture design, and marketing automation (HubSpot experience an asset);
• Analytical mindset with ability to use data to guide decisions;
• Experience managing and developing marketing professionals.