Content Marketing Strategist

Content Marketing Strategist

Workshop is searching for a motivated, strategic, and creative Content Marketing Strategist to help us expand and strengthen our content across every marketing channel. This is the perfect opportunity for a talented content strategist who is passionate about crafting content that connects with people. This individual should also be a super-savvy marketer who thrives on building modern content strategies that drive real business results (not just traffic). 

You’ll help create content that directly supports our brand, marketing, and business objectives. You should have a few exciting ideas for how Workshop could create content in 2025, but balance that with a willingness to learn and adapt as the company (or the internet) changes.
You’ll also help champion our unique voice and tone across the company: a positive, practical, warm approach that we want to infuse in every aspect of our writing! 

What you’ll be doing:

• Managing content projects independently from start to finish — including execution, distribution, and optimization — while collaborating thoughtfully across teams.
• Collaborating with cross-functional teams to share stories that speak directly to our target audience — primarily internal communicators and HR leaders.
• Bringing Workshop’s warm, optimistic, and practical voice and tone to life through smart, strategic content.
• Creating and managing content across a variety of channels, including blogs, emails, social media, and video, with a focus on evergreen content that drives demand, brand authority, and/or SEO impact.
• Supporting product marketing efforts by creating content that clearly and compellingly showcases the value of our platform to both prospective and existing customers.
• Measuring, analyzing, and optimizing content performance, with a focus on meaningful KPIs like demo requests, qualified traffic, lead quality, and sales enablement impact.
• Working closely with marketing, sales, product, and customer success teams to ensure cohesive, high-impact content initiatives that ladder up to broader company goals.

What we’re looking for:

• 3-5 years of experience in content marketing, content strategy, or a related role at a high-growth B2B SaaS company.
• Exceptional writing, editing, and communication skills, with proven experience creating content across multiple formats (blog posts, emails, ad copy, video scripts, SEO content, thought leadership).
• A strong understanding of how to develop and implement content strategies that align with real business goals — not just publish for publishing’s sake.
• Familiarity with content performance metrics, SEO best practices, and marketing analytics, with the ability to use insights to drive continuous improvement.
• Excellent project management skills: ability to independently manage multiple priorities, move quickly, and meet deadlines without sacrificing quality.
• A highly collaborative mindset, openness to feedback, and strong cross-functional communication skills.
• Eagerness to learn, take ownership, innovate, and grow within a fast-paced, scaling environment.
• A positive, practical attitude and clear alignment with Workshop’s mission to create more “happy Mondays” — for our customers, their employees, and our team.

If you can, please provide examples of your communications and/or marketing experience. You can upload files or share links!

(Examples could include presentation decks, emails, memos, interviews, comms plans, etc.)