Community and Adoption Lead - Enterprise AI

WPP is the trusted growth partner for the world’s leading brands. 

We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. 
 
We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.
 
Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow. 
 
For more information, visit WPP.com.
 

Why we're hiring:

The Community & Adoption Lead is accountable for driving sustained adoption of AI across WPP by building and scaling the engagement ecosystem that enables colleagues to successfully adopt and embed AI into their daily work.

This role will own the community strategy, champion network, executive enablement programmes, communications cadence and long-term adoption model. As Enterprise AI transitions from programme delivery into business-as-usual operations, this individual will become the enduring owner of the adoption and engagement agenda across WPP.

Working alongside the Senior Change & Adoption Lead, the role focuses on activation, engagement and behavioural adoption at scale, ensuring that employees, communities and leaders are equipped to realise the value of AI.

What you'll be doing:

Community Strategy & Governance

• Define and implement WPP's enterprise AI community strategy.
• Establish and govern AI communities across business units and geographies.
• Create a consolidated view of community performance, engagement and health.
• Lead the ongoing evolution of the AI community operating model and adoption ecosystem.
• Partner with technology and platform teams to maximise adoption while optimising operating costs.

Champion Network Leadership

• Build, grow and sustain WPP's AI Champion network globally.
• Develop progression pathways, recognition programmes and engagement initiatives for champions.
• Foster collaboration across functions, markets and disciplines.
• Create scalable frameworks that support long-term community-led adoption

Executive AI Enablement

• Design and deliver executive AI enablement programmes.
• Provide senior leader coaching and support.
• Drive visible leadership engagement and role modelling of AI usage.
• Establish structured adoption pathways that help leaders accelerate business value through AI.

Communications & Engagement

• Own the enterprise engagement rhythm for AI adoption.
• Lead delivery of community communications, campaigns, newsletters, showcases and learning events.
• Curate and promote success stories, use cases and measurable business outcomes.
• Ensure consistent messaging and engagement across all AI initiatives

Operating Model & Continuous Adoption

• Develop and implement the long-term adoption model for Enterprise AI.
• Embed AI capability into onboarding, career development and everyday business processes.
• Drive sustainable behaviour change that enables AI adoption at scale.
• Support responsible AI adoption and employee understanding of available AI tools and platforms.

Stakeholder Leadership

• Partner closely with Change Management, Communications, Enterprise AI, Microsoft and business stakeholders.
• Collaborate across functional and market leadership teams to align adoption priorities.
• Influence senior stakeholders and establish adoption as a strategic business capability.

What you'll need:

Essential

• Significant experience leading enterprise-wide change, transformation and adoption programmes.
• Proven track record driving technology or digital adoption at scale.
• Experience establishing and scaling enterprise communities and ambassador/champion networks.
• Strong executive stakeholder management and influencing capability.
• Experience building engagement, communications and enablement programmes.
• Excellent communication, facilitation and presentation skills.
• Ability to operate effectively in a fast-paced, complex global organisation.

Desirable

• Experience leading Microsoft Copilot, AI or digital workplace adoption initiatives.
• PROSCI, ADKAR or equivalent change management certification.
• Experience working within large, matrixed global organisations
• Knowledge of Microsoft Viva Engage and employee engagement platforms.

Who you are:

You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open-minded: to new ideas, new partnerships, new ways of working.

You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures or our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.

You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.

 

What we'll give you:

Passionate, inspired people – We aim to create a culture in which people can do extraordinary work.

Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.

Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?

#LI-Hybrid 

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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