Analytics Director, GOC
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
About the rol
We are seeking a highly strategic and data-driven Director of Analytics and Marketing Measurement with at least 10 years of progressive experience in applying advanced analytics to drive business growth. The successful candidate will be responsible for leading the strategy and execution of marketing measurement, transforming complex data into actionable insights that inform business decisions, optimize campaign performance, and demonstrate the ROI of marketing investments. This role involves leading a team of analysts and working closely with marketing, sales, and product teams.
- Key Responsibilities:
- Strategic Analytics Leadership: Define and implement the marketing analytics and measurement strategy, ensuring alignment with business objectives and client needs.
- Team Management & Leadership: Lead, mentor, and develop a team of data analysts/scientists (e.g., a team of +30 people), fostering a high-performance, collaborative, and innovative environment.
- Marketing Measurement & Optimization: Oversee the design and implementation of advanced marketing measurement models such as Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), A/B testing, Brand Lift, and advertising effectiveness analysis.
- Actionable Insights Generation: Translate complex data and model results into clear, concise, and actionable insights for senior stakeholders (marketing, sales, general management).
- Cross-functional Collaboration: Work closely with marketing, product, sales, and technology teams to integrate analytics capabilities across all functions and processes.
- Innovation & Technology Adoption: Identify and evaluate new tools, technologies, and methodologies in analytics, measurement, and AI (including Generative AI) to enhance the company's capabilities.
- Client/Stakeholder Management: Build and maintain strong relationships with internal and external clients, presenting the value and results of analytical solutions.
- Thought Leadership: Contribute to the company's vision on measurement, advertising effectiveness, and market trends through presentations or publications.
- Project & Budget Management: Plan and manage analytics projects, ensuring on-time and on-budget delivery, and participate in the management of the analytics department's budget.
- Required Qualifications:
- Education: Bachelor's degree in a quantitative field (Marketing, Economics, Statistics, Engineering, Mathematics, Computer Science) or a related field. Master's degree/Postgraduate qualification is a plus.
- Experience: Minimum of 10 years of progressive experience in analytics, marketing measurement, business intelligence, or data science roles, with at least 3-5 years in a team leadership or project management position in the media or advertising industries.
Technical Skills & Tools:
- Deep expertise in Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), A/B testing, Brand Lift, and advertising effectiveness analysis.
- Proficiency in data visualization tools (e.g., Tableau, Power BI, Looker Studio).
- Experience with digital marketing platforms and analytics tools (e.g., Google Analytics, Adobe Analytics, CRM systems).
- Working knowledge of databases and query languages (SQL).
- Familiarity with the use and application of Generative AI in marketing contexts.
- Knowledge of market research and consumer behavior methodologies.
- Languages: Fluent (written and spoken) in Spanish and English.
- Soft Skills:
- Team Leadership: Proven ability to motivate, develop, and manage high-performing teams.
- Strategic & Analytical Thinking: Ability to tackle complex problems, identify opportunities, and develop data-driven solutions.
- Effective Communication: Excellent verbal and written communication skills to present complex ideas to technical and non-technical audiences, including senior leadership.
- Results-Oriented: Strong focus on business impact and the ability to demonstrate ROI.
- Collaboration & Influence: Ability to build strong relationships and collaborate effectively with diverse stakeholders.
- Proactivity & Innovation: Capacity to identify new opportunities, propose innovative solutions, and adapt to a changing environment.
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day and , and more.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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