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Associate Director - Biddable

Gurgaon, India

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Role Overview:

The Associate Director – Biddable will lead the strategic planning, execution, and optimization of performance marketing campaigns across paid search and paid social platforms. This role requires a strong blend of analytical thinking, platform expertise, and team leadership to drive measurable business outcomes.

Reporting of the role

This role reports to the Cluster Lead.

3 best things about the job:

  1. Get to work on some new-age and youthful client brands
  2. Will work closely with the leading publishers such as Google & Facebook
  3. Will be one of the pillars of GroupM’s performance marketing division.

Measures of success –

In three months:

  • Understood the complete biddable media scenario on client’s business, e.g. Search, Facebook, etc.
  • Handled day to day tasks / requirement effectively

In six months:

  • Optimized implementation in all biddable media platforms
  • Recommended and implemented best practice
  • Explored and executed an innovation in one of the biddable media platforms

In 12 months:

  • Exceed client expectations in terms of biddable media implementation
  • Create a road-map for the next year

Responsibilities of the role:

  • Lead end-to-end execution of paid media campaigns across Google Ads, Meta Ads, and other biddable platforms; ensure timely delivery, accuracy, and performance alignment with business goals.
  • Oversee campaign strategy, setup, optimization, and scaling across Paid Search and Paid Social channels; Programmatic experience is an added advantage.
  • Drive data-led decision-making through deep web analytics, performance tracking, and actionable insights.
  • Manage and optimize budgets, bids, and audience strategies to maximize ROI and efficiency.
  • Leverage bid management tools and automation to enhance campaign performance and operational efficiency.
  • Monitor key performance metrics, conduct regular reporting, and present insights to stakeholders.
  • Lead, mentor, and develop a team of performance marketers; ensure high-quality execution and continuous skill development.
  • Collaborate cross-functionally with internal teams and clients to align on objectives, strategy, and performance expectations.

What you will need:

  • 7–8 years of experience in Paid Search, Paid Social, and performance marketing.
  • Strong expertise in web analytics and conversion tracking.
  • Deep understanding of Google Ads and Meta Ads ecosystems.
  • Hands-on experience with bid management tools.
  • Strong analytical and number-crunching ability.
  • Proven team management and leadership skills.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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Demographic Questions (APAC)

At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success.

As part of this commitment, we have created this voluntary survey to include the collection and analysis of diversity data across our recruitment.

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