Senior Digital Analytics for The Coca-Cola Company

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

EssenceMediacom: 

EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. 

We are seeking a dedicated and experienced Senior Digital Analytics to join our team.

Key Responsibilities:

• Set up and optimize app campaigns to achieve growth and conversion goals
• Utilize GA4 (Google Analytics 4), GTM (Google Tag Manager), Firebase, Cloud and Appsflyer for accurate tracking and reporting
• Develop and implement strategies for app growth and user acquisition through Analytics tools.
• Conduct A/B testing and analyze campaign performance to drive continuous improvement
• Measure performance and behavior of mobile app and website users using GA4
• Oversee tracking&tagging implementations for website and mobile app
• Collaborate with development teams to optimize app and campaign performances for troubleshooting once needed
• Monitor industry trends and competitor activities to stay ahead in the app marketing space

Required Skills And Experience:

• A minimum 3-4 years of experience in digital marketing, specifically in-app campaign management
• Exceptional understanding and working knowledge in web analytics, app analytics, event tracking (i.e. Google Analytics, GA4, GTM, Firebase, Appsflyer)
• Expertise in setting up, managing, and optimizing app campaigns (Google Ads, META, TikTok etc.)
• Knowledge of app growth strategies and conversion rate optimization
• Strong analytical skills and ability to interpret data to make informed decisions
• Excellent English communication skills, both written and verbal
• Understanding of the media landscape and the ability to leverage media for app promotion

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.  

While we appreciate all applications received, only those candidates selected for an interview will be contacted.  

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