Back to jobs
New

Manager, Digital Content Specialist Commerce

New York, United States

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Unite

WPP Unite is the dedicated global agency partnership for Unilever, bringing together the best of WPP’s creative, media, data, and commerce capabilities to drive transformative growth. We operate as one fully integrated team, co-located, co-owned, and co-powered by both Unilever and WPP to deliver seamless end-to-end marketing solutions.

At WPP, we are Open, Optimistic, and Extraordinary.
• Open. We build trust by owning our work and balancing empathy with accountability.
• Optimistic. We champion growth, innovation, and shared success for our clients and teams.
• Extraordinary. We bring together diverse capabilities to create transformational impact and inspire progress across every touchpoint.

Overview

WPP Unite is the bespoke agency partnership powering Unilever’s marketing transformation across creative, media, data, and commerce. Embedded within Unilever’s Hoboken hub, this role will sit at the intersection of brand and retail, working shoulder to shoulder with cross-functional Unilever teams and WPP partners to bring digital commerce content to life with precision, speed, and scale.

This role is designed to deliver world-class digital commerce content strategy and operational excellence for one of the world’s most dynamic consumer goods portfolios. The Manager, Digital Content Specialist will lead end-to-end content planning, production, and delivery across Unilever’s Personal Care business, ensuring that brand storytelling and shopper conversion come together seamlessly across digital shelves and retail media environments.

The Manager, Digital Content Specialist will serve Unilever’s personal care division as an embedded resource to be the connective tissue across content strategy, creative, and delivery. This role ensures that the right assets are created, optimized, and deployed across key retailers and platforms, driving conversion, visibility, and brand consistency across the digital ecosystem.

An ideal candidate is equal parts strategist and operator: deeply familiar with digital shelf best practices, fluent in creative production processes, and relentless about delivering excellence on time and in full.

 

Job Responsibilities

  • Develop and implement digital commerce content strategies that align with Unilever’s Personal Care brand goals and drive measurable performance across retailers.
    • Translate brand marketing plans into actionable digital content briefs, partnering with brand, shopper, creative, and commerce media teams to ensure seamless execution.
    • Manage end-to-end content production cycles, from brief through asset delivery, ensuring deadlines, budgets, and specifications are met.
    • Oversee creative localization, adaptation, and optimization for key eCommerce platforms (Amazon, Walmart, Target, Instacart, Kroger, etc.).
    • Act as a central liaison between Unilever’s brand teams, WPP creative and media agencies, production partners, and eRetail platforms.
    • Ensure content excellence through rigorous adherence to platform best practices, SEO, and digital shelf standards.
    • Lead the implementation of new content management tools, processes, and measurement frameworks to improve efficiency and consistency.
    • Support the integration of AI-enabled tools for creative optimization, content tagging, and performance tracking.
    • Deliver regular performance reviews and best-practice playbooks to continuously enhance content quality and business impact.
    • Foster a culture of collaboration and innovation, championing the role of digital content in driving commerce growth.

 

Minimum Requirements

  • Bachelor’s degree in marketing, communications, advertising, or a related field.
    • 4+ years of experience in digital content management, eCommerce, or marketing operations (preferably within CPG or retail environments).
    • Proven track record of managing complex, multi-stakeholder content projects from concept to delivery.
    • Deep understanding of digital shelf fundamentals, retail content optimization, and eCommerce creative strategy.
    • Experience working across multiple platforms and retailers (Amazon, Walmart, Target, Instacart, etc.).
    • Familiarity with content management systems (CMS), project management tools, and creative production workflows.
    • Strong communication, organization, and stakeholder management skills.
    • Comfortable operating in a matrixed environment, balancing priorities across global, regional, and local teams.
    • Analytical mindset with the ability to translate content data into actionable insights.
    • Self-starter with a bias for action, collaboration, and problem-solving.

 

 

 

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range

$60,000 - $140,000 USD

Please read our Privacy Notice for more information on how we process the information you provide. 

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in WPP Media’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.