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Manager SEO Content

Jakarta, Indonesia

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

SEO CONTENT MANAGER

Key Responsibilities

  • Own the content strategy and editorial calendar, prioritizing topics by search opportunity and AI-citation potential.
  • Direct keyword research and search intent analysis, ensuring all content follows on-page SEO best practices and E-E-A-T principles.
  • Build topic clusters and pillar pages for topical authority; refresh existing content to maintain rankings and relevance.
  • Create "LLM-ready" content (FAQs, comparisons, listicles, how-tos, case studies) using answer-first design, structured for AI extraction and citation.
  • Embed original data, statistics, and expert insights to make content citation-worthy, with clear heading hierarchies and modular formatting.
  • Strengthen entity authority via author bios, About pages, and schema markup (Article, FAQ, HowTo).
  • Conduct prompt audits to identify how content is referenced across AI models and close citation gaps.
  • Track performance using Google Analytics, Search Console, and SEO tools, plus GEO metrics (AI citation frequency, share of voice, citation sentiment, AI-referred traffic).
  • Collaborate with SEO specialists, PR, product, and development teams; report strategy and results to leadership.

 

Required Skills & Qualifications

  • 3+ years in content marketing/SEO content.
  • Proven track record of growing organic traffic and search visibility through content.
  • Solid grasp of SEO fundamentals and how LLMs/AI engines select, summarize, and cite content.
Knowledge of semantic SEO, entities, and structured data.
  • Exceptional writing, editing, and editorial judgment, balanced with data-driven optimization.
  • Proficiency with Ahrefs, SEMrush, Screaming Frog, Google Analytics, Search Console, and CMS platforms.
Experience or strong demonstrated interest in AI/generative search and GEO.

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Demographic Questions (APAC)

At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success.

As part of this commitment, we have created this voluntary survey to include the collection and analysis of diversity data across our recruitment.

The following questions do not form part of your application, are completely optional and are not shared with our hiring teams, but we would be grateful if you would complete them to help us monitor fairness and equality across our recruitment process.


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