Back to jobs

Vice President of Marketing and Growth Operations

Seattle, Washington, United States

Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes

Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.

Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™. We are also proud to be recognized as a Great Place to Work CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness. To learn more about Zenoti visit: https://www.zenoti.com

Read more about our marquee customer event Innergize at Innergize 2024

Role Overview 

The Head of Marketing and Growth Operations is pivotal in orchestrating systems, processes, and teams to fuel a world-class growth engine. This position demands a leader with a strong analytical, process-driven mindset who excels in aligning sales and marketing processes, optimizing system performance, ensuring data integrity, and collaborating to deliver exceptional user and brand experiences. The ideal candidate will be highly proficient in marketing automation and CRM technologies, have deep expertise in demand generation, and possess a thorough understanding of high-volume sales and SDR teams. 

The Head of Growth and Marketing Operations will work cross-functionally to drive innovative, scalable, revenue-generating solutions, empower data-driven marketing decisions, and achieve strategic business goals. Collaboration with sales operations, finance, and other operational teams is essential to build consensus, align on key company-wide operational initiatives, and ensure integration of data management systems, technology, and business intelligence. 

Responsibilities 

  1. Marketing Operations Leadership: Oversee all marketing operations functions, including processes, marketing systems, workflow, SLAs, reporting, email, and database management.
  2. System Administration and Optimization: Take ownership of system administration, including security, system integration, user guidelines, and ongoing optimization, in close collaboration with the global operations team.
  3. Marketing Measurement and Analytics: Develop and execute a strategy for marketing measurement, dashboards/analytics, and attribution. Leverage Hubspot, Salesforce, BI, and other systems to create a company-wide measurement system. Deliver regular business metrics, pipeline contribution, actual vs. target metrics, and overall business performance reports. You will run a Weekly Business Review to help guide GTM leadership on key actions based on resulting KPIs.
  4. Campaign Execution Process: Lead the campaign execution process, working closely with marketing programs and performance teams to define optimal execution strategies, ensure best practices are followed, and provide training and enablement for the demand marketing team.
  5. Marketing Database Management: Develop and implement a strategy for the ongoing control, maintenance, and enhancement of the existing marketing database, including processes, standards, access control, and documentation.
  6. Sales Development Support: Collaborate with sales development leadership to identify and implement process improvements, enhance productivity, improve conversion rates, and optimize lead routing, SLAs, and tools for better speed-to-lead performance.
  7. Product-Led Growth (PLG): Collaborate with product, marketing, and sales teams to build a cutting-edge Product-Led Growth (PLG) engine that educates prospects, streamlines their buying journey, and facilitates seamless purchasing and onboarding experiences.

Qualifications 

  1. 10+ years of experience in B2B software marketing and/or revenue operations, preferably in high-growth environments.
  2. Technical degree in economics, engineering, statistics, or related fields is preferred.
  3. Proven track record of leading highly sophisticated, scalable marketing and revenue operations, with expertise in technology environments and systems integrations.
  4. Advanced Excel/Sheets skills required.
  5. Strong problem-solving and analytical abilities with a 'test and learn' mindset.
  6. Driven by achieving revenue outcomes with a passion for 'making the number.'
  7. Excellent communication skills, with the ability to effectively convey complex concepts to diverse stakeholders.
  8. Demonstrated experience leading cross-functional teams and delivering business results in a fast-paced environment.
  9. Strong project management skills, with the ability to handle multiple projects, meet deadlines, and consistently achieve objectives.

Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Create a Job Alert

Interested in building your career at Zenoti? Get future opportunities sent straight to your email.

Create alert

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter*

Accepted file types: pdf, doc, docx, txt, rtf

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Zenoti’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.