Back to jobs
New

Lead Analyst, Programmatic Analytics

New York, NY

WHO WE ARE  

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.

Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.  To learn more, go to www.zetaglobal.com.

 

THE ROLE

Zeta Global Corp. seeks a Lead Analyst, Programmatic Analytics and Strategy in NYC to Serve as the client-facing lead responsible for communicating campaign strategy, reviewing campaign-based performance insights, and delivering narrative interpretations of data findings to external clients.

 

  • Partner with clients to understand business challenges.
  • Design analytic and testing plans to derive actionable intelligence aligned with client marketing objectives.
  • Own end-to-end campaign performance reporting, identify optimization opportunities, and recommend strategies such as expansion to additional channels, updates to targeting, or new analyses to address client business objectives.
  • Review and evaluate performance of programmatic models across revenue, delivery performance, and pacing metrics.
  • Pull and synthesize audience insights reports.
  • Design and implement controlled tests to evaluate model performance and feature effectiveness within the programmatic advertising platform.
  • Collaborate with internal Product and Engineering teams to assess measurement tools and provide feedback on automation and model features to improve campaign reliability, reach, and effectiveness.
  • Develop innovative measurement tools and analytic solutions to advance the organization's programmatic analytics capabilities.
  • Consult with clients on the development and alignment of marketing programs across online and omnichannel digital media channels.
  • Determine campaign setup requirements including testing methodologies, reporting specifications, and optimization modeling parameters to ensure full impact and efficiency of programmatic campaigns.
  • Communicate campaign optimization results to clients, demonstrating value delivered against original business goals through structured presentations and data storytelling.
  • Use SQL for data extraction, transformation, and analysis.
  • Use advanced Microsoft Excel, including pivot tables and data analysis functions.
  • Communicate complex technical concepts clearly to non-technical clients and stakeholders.
  • Use data visualization and presentation tools, including Microsoft PowerPoint.

 

Option to telecommute 2 days per week.

Bachelor’s degree in Business Intelligence and Analytics, Marketing Analytics, Mathematics or Statistics plus 4 years of experience required in the job offered or a similar occupation.

Salary expectations: $144,414/yr

Send resume to: S Arvelo, Zeta Global Corp., 3 Park Avenue, 33rd Floor, New York, NY 10016.

 

 

 

BENEFITS & PERKS 

  • Unlimited PTO 
  • Excellent medical, dental, and vision coverage 
  • Employee Equity and Stock Purchase Plan 
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance 

And more!!  

 

PEOPLE & CULTURE AT ZETA 

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS! 

https://zetaglobal.com/press/?cat=press-releases 

 

 

 

Create a Job Alert

Interested in building your career at Zeta Global? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...

Voluntary Demographic Questions

Zeta collects this Voluntary Demographic Data only with your consent, for the sole purpose of tracking and improving the diversity of our applicant pool. Any information you choose to provide will not be considered for employment purposes, will not be associated with your employment at Zeta if you are offered a position, and is not used to make hiring or employment decisions.  This data will be maintained unless you withdraw your consent. You may withdraw consent for this data to be maintained by Zeta at any time by contacting your Recruiter. If and when you are employed by Zeta, you may withdraw consent by contacting your HR Partner. If and when you onboard with Zeta, you will also be asked to complete an EEOC questionnaire that collects additional demographic data in order for Zeta to meet its legal requirements.

We are committed to building diverse teams with different identities, backgrounds and perspectives. We believe in providing a forum to connect at Zeta, to learn and celebrate differences. Our mission is to ensure we have an environment that enables a deep level of trust and belonging, so everyone feels invited to bring their whole selves to work, and to increase both diversity at Zeta as well as in the technology industry.  

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin, or any other basis protected by applicable federal, state or local law; nor does Zeta discriminate on the basis of sexual orientation or gender identity or expression.  

Select...
Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Zeta Global’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...