Sales Marketing Manager

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

About Us

The Sales Marketing Manager is responsible for supporting the Direct Ad Sales team efforts to monetize Zynga’s Network of Mobile Games. The Sales Marketing Manager helps brand partners tap into the power of our mobile gaming network, crafting bold stories, strategic campaigns, and custom integrations that connect brands with millions of players in meaningful ways. A mobile marketing expert, this role focuses on creating compelling value propositions and persuasive stories, and requires a deep knowledge of Video, Interactive Ads, Sponsorships, Integrations, and Private Programmatic.  

As a key partner to the Zynga Ad Sales team, the Sales Marketing Manager bridges Sales to Game, Product, Insights, Account Management, and Ad Ops teams to develop media packages that are both sellable and executable. From positioning new advertising opportunities and shaping sales strategy to crafting the overarching “why mobile games” narrative for brands, this role brings together insights, innovation, and storytelling to help advertisers thrive within Zynga’s world of play.

 The Sales Marketing Manager reports into the Head of Sales Marketing.

Job Responsibilities

• Expert in creating and maintaining a variety of sales collateral, including Media Kits, Sponsorship Slides, Private Programmatic Slides, Meeting Deck Support, etc. including positioning and roll out to sales making sure the distribution of information is as up to date as possible

• Work in partnership with the game team studios to create custom in game integrations/sponsorship packages for outbound sales teams, and ultimately execution details for AM’s (timelines, specs, approvals, etc.)

• Media Planning for RFP support, including collaborating with Sales Planners and AM’s 

• Collaborate with Research and Measurement teams to support Sales with insights for brands

• Communicating opportunities to sales

• Service a Global Sales Team through Brainstorms, RFP’s support, Proactive Proposals, and Client Meetings to maximize effectiveness in the market

• Work directly with the Sales Planners by providing them pre-sales support

• Manage the sales pipeline with the games team so they are always in the know on new and upcoming sales pitches

• Assist with the packaging pipeline so sales leadership can identify, sell through and optimize sales efforts

• Ensure that all Account Executives are equipped with a value-based selling approach by identifying relevant customer needs and objectives and providing relevant advertising solutions to meet those needs

• Command an expert understanding of advertising competitors and their product lines, and knowledge of how to sell against them

Desired Skills and Experience

• Minimum of 5 years online marketing experience; media planning, buying, or digital marketing experience is strongly preferred

• Strong understanding of mobile advertising ecosystems, including rewarded video, playable ads, and in-game integrations

• Exceptional storytelling and presentation skills, with the ability to tailor complex ideas for both creative and analytical audiences

• Proven expertise in supporting the development, production and delivery of compelling ad product solutions and packages

• A good team player, fast learner and open to changes

• Proven ability to work cross-functionally in a matrixed organization

• Comfortable in a fast-paced, startup-like environment within a larger organization

The pay range for this position in California and New York at the start of employment is expected to be between $100,200 and $148,320 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. 

Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.  Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others.  Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.  Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage.  Zynga’s  in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).