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Channel Activation Director, Digital

New York

Channel Activation Director

As a Channel Activation Director at 5WPR, you will be responsible for planning, executing, and optimizing multi-channel marketing campaigns for our clients. With your expertise in digital channels and campaign management, you will drive the success of client campaigns by effectively activating and leveraging various marketing channels. You will collaborate with cross-functional teams to ensure seamless execution and deliver exceptional results that align with client objectives and maximize return on investment (ROI).

Here’s what you’ll be doing:

Channel Strategy and Planning:

  • Collaborate with the Account and strategy teams to understand client goals, target audiences, and marketing objectives.
  • Develop comprehensive channel activation strategies that integrate PR and various digital channels, such as social media, search, display, email, and content marketing.
  • Identify key performance indicators (KPIs) and measurement frameworks to track campaign success and optimize channel performance.

Campaign Execution and Management:

  • Oversee the end-to-end execution of multi-channel marketing campaigns, ensuring timely and accurate delivery of content calendars, campaign assets, including ad creative, landing pages, and email templates.
  • Collaborate with creative, content, and design teams to develop compelling assets and messaging that align with channel strategies and client branding.
  • Monitor campaign performance, analyzing data and metrics to identify areas for optimization and improvement.

Channel Optimization and ROI Analysis:

  • Continuously monitor and analyze channel performance to optimize campaign effectiveness and maximize ROI.
  • Utilize data-driven insights to make informed decisions on budget allocation, targeting, messaging, and campaign adjustments.
  • Stay updated on industry trends, emerging technologies, and best practices in channel activation to drive innovation and efficiency.

Collaboration and Communication:

  • Work closely with cross-functional teams, including creative, content, analytics, and account team, to ensure seamless campaign execution.
  • Collaborate with media buyers, performance marketers, and analytics teams to align channel activation strategies with overall campaign objectives.
  • Provide clear and concise updates to internal stakeholders and clients on campaign progress, performance, and optimization efforts.

Client Relationship Management:

  • Build and maintain strong client relationships, serving as a trusted advisor on channel activation strategies and campaign performance.
  • Collaborate closely with clients to understand their business objectives, target audiences, and marketing goals.
  • Present channel activation strategies, campaign insights, and performance reports to clients, effectively communicating the value and impact of the campaigns.

Here’s what you’ll have:

  • Bachelor's degree in marketing, advertising, business, or a related field.
  • 5-8 years of experience in channel activation, campaign management, or digital marketing within a digital agency or marketing environment.
  • Strong knowledge of PR and digital marketing channels, including social media, search, display, influencer, email, and content marketing.
  • Solid understanding of campaign tracking, measurement, and analytics tools, such as Google Analytics or similar platforms.
  • Strong analytical skills, with the ability to interpret data and derive actionable insights to optimize channel performance.
  • Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
  • Strong communication and collaboration skills, with the ability to work effectively in cross-functional teams.
  • Proactive mindset, staying updated on industry trends, emerging technologies, and best practices in channel activation and campaign management.

Why you’ll love working here:

  • Competitive salary with comprehensive benefits & wellness programs including partnership with ClassPass!
  • Flexible PTO
  • Summer Fridays and Winter, Spring, and Fall Fridays too!
  • Hybrid work model offering flexibility and work-life balance
  • Expanded parental leave and family planning support
  • Continuous learning through “5W University” and development initiatives
  • Student Loan Reimbursement
  • Professional Development Support
  • Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
  • Charitable giving, including matching donations

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