Social Media & Influencer Director (Freelance)
Social Media & Influencer Director (Freelance)
Commitment: Freelance / Project-Based
About the Role:
We’re looking for a freelance Social Media & Influencer Director to lead the development and execution of integrated social and influencer strategies that drive brand awareness, engagement, and measurable results. This role requires a strategic thinker with deep platform knowledge, strong creative instincts, and a track record of managing influencer partnerships and high-performing social campaigns.
You’ll be the connective tissue between content, strategy, community, and creators—bringing bold ideas to life while ensuring alignment with brand goals and voice.
Key Responsibilities:
Social Media:
- Develop and oversee holistic social media strategies across platforms (Instagram, TikTok, LinkedIn, YouTube, Meta, Pinterest, Threads, etc.).
- Guide the development of channel-specific content calendars, ensuring timely, trend-relevant storytelling.
- Analyze performance metrics and optimize strategy accordingly to drive engagement and growth.
- Collaborate with creative and copy teams on content that’s both scroll-stopping and strategically sound.
- Stay current on platform trends, algorithm updates, and cultural moments to inform recommendations.
Influencer Marketing:
- Build and execute influencer strategies that align with brand objectives—from awareness campaigns to conversion-driven initiatives.
- Identify and vet creators (macro to micro) that align with brand tone, values, and goals.
- Manage influencer outreach, negotiations, contracts, and briefing process.
- Track performance, compile post-campaign reports, and translate learnings into actionable insights.
- Maintain strong relationships with influencer partners and creator agencies.
Requirements:
- 4+ years of experience in social media and influencer marketing (agency and/or in-house).
- Deep knowledge of current social platforms, trends, and influencer ecosystem.
- Proven ability to lead strategy and execution for major campaigns or product launches.
- Comfortable interpreting analytics and turning data into insights.
- Strong communication and presentation skills.
- Experience managing budgets, contracts, and reporting.
- Bonus: Experience with paid social, affiliate marketing, or influencer whitelisting.
Project Details:
- Freelance / Project-based
- Must be available during core working hours (EST)
- Potential for extension or longer-term engagement based on performance
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