Content Manager

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. 

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Content Manager, China

Adyen is looking for a strategic, organized and collaborative content manager. This role will work from our Shanghai office and report directly to the Head of Marketing, APAC. 

The content manager role is focused on the day-to-day creation, execution, and optimization of Adyen's content marketing plan for China. They have strong project management skills, and the ability to stick to timelines and drive projects forward. This role requires a strong blend of creativity, project management, and editorial skills.

The ideal candidate is experienced in project management and has a strong understanding of content marketing. 

What you’ll do:

• Write copy for both short-form and long-form formats (e.g. blogs, reports, events, ad copy, landing pages, scripts, social posts) 
• Lead on content planning for area / region, defining a calendar of content initiatives that meet business, marketing and brand goals
• Collaborate with the local  marketing team and regional Studio team to implement the content calendar and source high-quality content aligned with Adyen's brand voice and target audience.
• Develop and implement content distribution strategies to maximize reach and engagement across relevant channels and target audiences.
• Develop detailed project plans that outline resources, timelines, and milestones.
• Prioritize tasks, manage timelines, and keep various projects on track to meet deadlines.
• Manage both in-house and external writing resources, ensuring adherence to product standards and brand consistency while upholding quality and voice.
• Schedule, edit, proofread, publish, and optimize content for various platforms to ensure quality, clarity, consistency, and SEO optimization.
• Analyze data to measure the success of content and provide actionable insights for continuous improvement.
• Collaborate closely with local and global teams, including country marketing managers, content marketing, designers, product marketing managers, commercial teams, sales, and agencies, to produce compelling and relevant content and marketing materials.
• Stay up-to-date on industry trends and best practices in content marketing to drive innovation and maintain competitive edge.

Who you are: 

• You have 5+ years of experience
• You are a storyteller: curious and keen to discern the motivations, behaviors, and preferences of our audiences 
• You have an impeccable eye for detail and ability to approach tasks with a journalistic attitude to find the angles and stories that matter
• You have a good understanding China’s new media and digital trends, and what it means to write for digital channels: blending user experience and channel best practices, and how they fit into the bigger picture of content marketing
• You have experience in adapting global and regional content and customer journeys to local channels and audience nuances
• You have the ability to self-start, stick to deadlines, and drive projects forward – while being open and comfortable to iteration and feedback
• Proficiency in Marketo, Salesforce is highly preferred;
• You have full professional proficiency (written and verbal) in Mandarin and English
• Some domestic and international travel is required

Our Diversity, Equity and Inclusion commitments 

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen. 

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

What’s next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.

This role is based in our Shanghai office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.