Director, Loyalty

ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world. 

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Obsessed, Radical Ownership, High Performance, Courage, Amazing Humans and Continuous Pursuit of Excellence —are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

THE ROLE

Every month, people all over the globe start their mornings with AG1, committing to their health and embracing the lives they deserve. At AG1, we are passionate about actively supporting our customers on their journey to health ownership, empowering them to reach their goals and live healthier, more vibrant lives.

AG1 is seeking a Director, Loyalty who will champion this mission — a leader dedicated to helping customers make AG1 an enduring part of their daily routine. This individual will craft innovative strategies to deepen customer engagement, retention and lifetime value. Their guiding objective will be to cultivate lasting customer relationships and ensure AG1 becomes a lifelong habit.

Reporting to the VP, Retention & Member Experience, the ideal candidate is both analytically driven and creatively inspired. They think from first principles, embrace a test-and-learn approach to refine the customer experience, and thrive in performance-driven environments. They balance being a strategic leader with rolling up their sleeves to execute, seamlessly transitioning between player and coach.  This role requires strong experience in customer relationship management, loyalty program management, and data-driven marketing strategies.

WHAT YOU'LL DO

• Evolve our loyalty testing into a comprehensive scalable loyalty program that aligns with business objectives and enhances customer experience.
• Manage the end-to-end operation of the loyalty program, including retention, engagement, and rewards optimization.
• Analyze customer data and program performance to drive continuous improvement and identify opportunities for growth. Shape recommendations for program enhancements.
• Collaborate with cross-functional teams, including Member Experience, Marketing, Data Science & Analytics, and Engineering, to integrate loyalty initiatives across all customer touchpoints.
• Collaborate closely with Brand, Partnerships and Acquisition teams to amplify the impact and marketability of loyalty efforts.
• Leverage insights and trends to develop innovative loyalty initiatives that increase customer lifetime value.
• Monitor competitive loyalty programs and industry trends to ensure best-in-class offerings.
  Develop and manage budgets, forecasting, and reporting on loyalty program performance.
  Lead a team of loyalty program managers and specialists, providing guidance, mentorship, and performance management.

WHAT WE'RE LOOKING FOR

• 10+ years of experience driving scalable loyalty and retention programs required.
• Strong understanding of customer data, analytics, and segmentation strategies.
• Passion for customer engagement and data-driven decision-making.
• Skilled in shaping consumer behavior through thoughtful, loyalty-driven interventions.
• Proven experience in designing and executing successful loyalty programs.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent leadership, communication, and stakeholder management skills.
• Excellent project management and organizational skills, with the ability to balance multiple priorities in a fast-paced environment.
• Ability to translate complex ideas into clear, visually engaging designs that drive business results.
• Exceptional communication and presentation skills, with the ability to articulate program decisions to stakeholders effectively.
• A passion for creative problem-solving and a commitment to staying ahead of industry trends.

WHAT’S IN IT FOR YOU?

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement.
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag.
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $145,000.00 - $175,000.00 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.