AI Creative Designer

About Appier

Appier is a technology company which aims to provide artificial intelligence platforms to help enterprises solve their most challenging business problems. Appier was established in 2012 by a passionate team of computer scientists and engineers with expertise in AI, multi-agent, data analysis, distributed systems, and marketing.

About The AI Creative Manager Team

We’re a hybrid design + creator crew that turns briefs into scalable, on-brand video and static assets—fast. AdCreative.ai is our home base; Gemini, Kling, Runway, and Midjourney are our specialty tools. We build prompt libraries, style tokens, and repeatable pipelines that power campaigns across regions and brands. The team partners daily with PMM, Design, Sales, and customer service to balance craft with compliance (IP, privacy, safety). We measure success the way growth teams do—acceptance rate, turnaround time, CTR/ROAS lift, and zero rights issues—then share what works through enablement sessions for colleagues and clients. In short: we blend creative instincts with data discipline so marketing can move at product speed.

About this role

The AI Creative Manager turns briefs into high-quality videos and static assets using AdCreative.ai (primary) plus Gemini, Kling, Runway, and Midjourney. You’ll own sub-campaigns end-to-end with limited guidance—prompt design, variant generation, light editing, QA, and on-brand delivery—supporting marketing promotions and client deliverables. You’ll operate a defined part of our creative pipeline (templates, style tokens, asset versioning), contribute practical improvements, and help teammates work faster and safer. You’ll also deliver internal and external trainings so colleagues and clients can get real results from these tools. Success looks like on-brand work, measurable lift (CTR/ROAS), clean rights management, and zero safety/ compliance issues.

Responsibilities

Creative production

• Translate briefs into prompt chains, style references, and shot lists; generate on-brand video and static assets for multi-channel campaigns.
• Build and refine variants (layout, color, typography, motion) and deliver final files to spec and SLA.

Tooling & workflow

• Operate a defined segment of the pipeline (e.g., template library, style-token kits, batch generation) with limited guidance.
• Use AdCreative.ai as the primary system for creative generation; leverage Gemini/Kling/Runway/Midjourney for specialized needs (video, compositing, upscaling). Use Photoshop/Premiere/After Effects/CapCut for light post-production.

Quality, data, and experimentation

• Tag metadata, maintain reproducibility (seeds, versions), and run basic A/B tests; summarize results to inform next iterations.
• Track acceptance rate, first-pass quality, and turnaround time; suggest concrete fixes when metrics slip.

Compliance & brand safety

• Apply rights management best practices (licensed media/fonts, releases, attribution); run bias/privacy checks and escalate edge cases.
• Follow company standards for model/source documentation and creative approvals.

Collaboration & stakeholder comms

• Partner with PMM, Design, Sales, account manager and customer success manager to clarify requirements early; flag risks/options before deadlines.
• Present work and rationale clearly to internal partners and client-facing teams.

Training & enablement

• Deliver foundational trainings and quick-start guides for colleagues and clients; capture FAQs into lightweight playbooks.
• Share repeatable prompts, templates, and checklists that raise team throughput.

Continuous improvement

• Identify non-routine issues in your area, gather the right data, and propose solutions within standards (e.g., template tweaks, guardrails).

Qualifications

[Required]

• 2–4 years in design, motion, or content production (agency, in-house, or studio), including hands-on generative AI use for images/video.
• Proven proficiency with light editing tools such as After Effects/Photoshop/Premiere/ CapCut.
• Proven proficiency with AdCreative.ai (or similar) and at least one of Gemini, Kling, Runway, Midjourney for day-to-day delivery.
• Solid grasp of visual fundamentals (composition, typography, color, hierarchy) and short-form video basics (story beats, pacing, cuts).
• Able to operate a defined pipeline segment independently: prompt chaining, batch generation, light editing, asset packaging, and metadata.
• Experience running small experiments (A/B or multivariate), interpreting results, and iterating to improve acceptance/quality/CTR.
• Working knowledge of brand safety, copyright/IP, model releases, and privacy; habit of documenting sources and approvals.
• Clear, confident communication with internal and external stakeholders; reliable on deadlines and proactive in surfacing risks/options.
• Understand how your process ties to business outcomes (CTR, ROAS, lift) and the company’s product/brand strategy.

[Preferred]

• Familiarity with LoRA/style tokens, control workflows, motion tracking/compositing.
• Experience creating enablement assets (quick-start guides, prompt libraries, checklists) and leading short trainings or client workshops.
• Basic scripting/automation mindset (naming conventions, reproducibility, simple macros or tools) and comfort with design systems or templates.
• Portfolio demonstrating on-brand delivery across formats and channels, with before/after or test results where available.

 

#L1-RL1