Director of Marketing

Company Overview:

Bidmachine.io is a cutting-edge ad exchange platform seeking a highly experienced and strategic Director of Marketing to lead our marketing initiatives and drive brand growth. This is a pivotal role that will shape the company’s marketing direction while working collaboratively with cross-functional teams to achieve ambitious business goals.

Role Overview:
The Director of Marketing will take full ownership of Bidmachine’s marketing strategy, with a focus on email and content marketing, marketing copy, and brand messaging. This role is ideal for a dynamic professional with a proven track record of delivering impactful marketing campaigns, driving engagement, and supporting sales enablement efforts.

Key Responsibilities:

• Email & Content Marketing:
• Develop and execute comprehensive email marketing strategies that align with business objectives.
• Create and manage a content calendar to drive engagement and brand authority.
• Ensure all email campaigns follow best practices, including A/B testing, segmentation, and performance optimization.
• Messaging, Brand Positioning, and Segmentation:
• Define and refine Bidmachine’s brand positioning and messaging to resonate with target audiences.
• Conduct market research and customer segmentation to inform strategic initiatives.
• Develop compelling and consistent marketing copy for all campaigns and platforms.
• Sales Enablement:
• Collaborate with the sales team to create impactful messaging for client outreach.
• Develop and maintain high-quality marketing collateral to support sales efforts.
• Assist with tailored copy and assets for client communications.
• Social Media Management:
• Manage the company’s LinkedIn strategy and content, ensuring consistent and engaging messaging.
• SEO and Website Optimization:
• Oversee SEO initiatives & manage SEO resources, ensuring Bidmachine’s website ranks highly for key search terms.
• Cold Email Campaigns:
• Strategize and oversee cold email marketing efforts to generate qualified leads.
• Ensure compliance with email marketing regulations and best practices.
• Event & Conference Support:
• Collaborate with event teams to create and manage collateral for conferences and industry events.
• Team Support and Resource Management:
• Leverage internal and external resources to scale marketing efforts effectively.
• Manage agencies, freelancers, or contractors for specialized marketing tasks.

Key Qualifications:

• Experience:
• Minimum of 5-7 years of marketing experience, with a focus on digital marketing, content creation, and brand strategy.
• Proven expertise in email marketing and content marketing, with hands-on experience using HubSpot.
• Strong understanding of SEO principles and tools.
• Skills:
• Exceptional copywriting and communication skills.
• Deep knowledge of email marketing best practices, segmentation, and A/B testing.
• Proficiency in creating and managing content calendars.
• Strategic thinker with the ability to manage multiple projects simultaneously.
• Technical Knowledge:
• Advanced proficiency in HubSpot.
• Familiarity with LinkedIn marketing strategies and tools.
• Attributes:
• Creative, resourceful, and results-oriented.
• Strong collaboration and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment.

What We Offer:

• Competitive salary and benefits package.
• Remote Work Environment
• Opportunity to make a significant impact on a growing ad exchange platform.
• Resources and support to scale marketing initiatives.
• Collaborative and innovative company culture.