Campaign Analyst
Appodeal is a dynamic US-based product company with a truly global presence.
We have offices in Warsaw, Barcelona and Virginia along with remote team members located around the world.
Our company thrives on diversity, collaboration, and innovation, making us a leader in the mobile app monetization space.
Why Appodeal?
At Appodeal, we’re more than just a company—we’re a team united by a common mission: to help every person discover and grow their talents!
We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.
Here’s what we value, and what we hope you do too:
- Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
- Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
- Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
- Enjoying the Journey: We believe in having fun while working toward our goals.
This position requires strong analytical thinking, the ability to handle large datasets, and a data-driven mindset. You will thrive in a fast-paced, high-pressure environment, making quick and strategic decisions to drive campaign success.
Key Responsibilities:
- Analyze campaign performance data to identify trends, insights, and opportunities for optimization.
- Monitor and optimize key KPIs such as CTR, CVR, CPI, ROAS, and LTV to enhance campaign effectiveness.
- Work closely with media buyers and account managers to refine targeting, creatives, and bidding strategies.
- Conduct A/B testing to optimize ad creatives, audience segmentation, and bidding algorithms.
- Collaborate with product and analytics teams to ensure accurate data tracking, attribution, and reporting.
- Utilize SQL and Python to process large volumes of data and extract actionable insights.
- Stay updated on industry trends, platform algorithm changes, and best practices in mobile marketing to maintain a competitive edge.
- Operate effectively in a high-pressure environment, managing multiple campaigns and meeting tight deadlines.
- 3+ years of experience in digital marketing, performance marketing, or campaign analytics (preferably in mobile apps).
- Strong analytical background with hands-on experience in SQL and Python for data analysis.
- Deep understanding of app marketing metrics (CPI, CPA, LTV, ROAS, etc.).
- Ability to interpret and synthesize large datasets into actionable insights.
- Exceptional problem-solving skills and attention to detail.
- Experience working in a fast-paced, high-stakes environment, making quick, data-driven decisions.
- Strong communication and reporting skills, with the ability to translate data into clear insights for stakeholders.
- English proficiency (B2 or higher) is required.
If you’re a curious, analytical problem-solver who thrives under pressure and values continuous learning, we’d love to hear from you!
With an outstanding product and a mission that excites and inspires, Appodeal offers a unique opportunity to make an impact while being part of an amazing team.
Join us and help shape the future of mobile app success!
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