Content Lead

At Aspire, we’re more than just a FinTech company—we’re the leading all-in-one financial operating system built to empower the world’s innovators and entrepreneurs. We are on a mission to reinvent business finance, empowering startups and businesses to realise their full potential.

Founded in 2018, Aspire has raised over USD 300M+ across equity and debt from world-class investors. In 2023, we successfully closed an oversubscribed USD 100 million Series C equity round led by Sequoia Capital and Lightspeed Ventures with participation of Tencent, Paypal Ventures, LGT Capital Partners, Picus Capital and MassMutual Ventures. To power our solutions, we have partnered with some of the best companies in the world such as Visa and Wise and empowered more than 50,000 businesses using our suite of products.

Aspire has consistently been recognized for excellence, earning Best Employer and Startup of the Year by the Asia FinTech Awards in 2022 and 2023, ranked as LinkedIn’s Top Startup in Singapore, and listed on CB Insights’ Top 100 Global Fintech in 2023 and 2024.

You will be amazed by the energy and experience of our team! Aspire serves as an environment for you to innovate and drive change with our team of ex-entrepreneurs, ex-founders, and high-achievers with international and diverse backgrounds.

Are you a top talent who is passionate about entrepreneurship? Join our rapidly growing team to make an impact in the fintech space! 

About the team:

At Aspire, we are on a mission to establish ourselves as the unrivaled #1 Finance Operating System for businesses in APAC. Our Marketing team is at the forefront of this exciting journey, playing a pivotal role in building our brand, acquiring new customers, and nurturing existing relationships. Our Marketing team looks at crafting and executing marketing strategies to resonate with our target audience, and also to scale the acquisition of new users by identifying untapped channels and optimizing conversions. We’re creating a brand new growth role to head up Content Marketing at Aspire. 

About the role:

As our first Content Lead, you’ll have the unique opportunity to shape our mission to grow as a distinguished voice in the industry. From inception to delivery, we’re looking for someone who can take charge of all things content to create the quality, impactful types of media our customers deserve.

• Develop and execute a strategic content vision that fuels brand growth, deepens audience engagement and drives measurable business impact
• Lead the content creation process—from governance and tone of voice to quality control—ensuring every piece aligns with Aspire’s brand and values
• Oversee content distribution across relevant platforms, optimizing for reach, engagement and resonance with our ICPs
  Define and own Aspire’s thought leadership strategy, crafting industry-leading content that builds trust and cements our authority
• Plan, launch and scale high-impact content initiatives ranging from podcasts and YouTube series to newsletters and social campaigns
• Grow brand awareness and loyalty by creating content that differentiates Aspire in the B2B space and strengthens customer relationships
• Support lead generation and demand capture by aligning content initiatives with marketing and growth objectives
• Identify and own distinctive content pillars, ensuring Aspire’s messages stand out in the crowded fintech landscape (and vary appropriately across channels)
• Establish a high-performing content production engine, balancing creativity with operational efficiency to scale output without compromising quality
• Build and lead a world-class content team, fostering a culture of storytelling excellence and innovation
  

This role is for someone with an intuitive knack for storytelling, an editorial mindset, and the ability to turn complex ideas into compelling narratives. If you’re passionate about crafting content that not only informs but inspires, we’d love to hear from you. 

Minimum Qualifications:

• At least 5 years of experience with content, including managing and scaling a team of writers
• You should have a scrappy mindset, ideally gained from working in startups or agencies where timelines are tight, and adaptability is key. Your ability to operate in a fast-paced, high-growth environment will be essential for driving quick yet thoughtful content execution.
• Exceptional writing and editorial chops, and a portfolio that shows this off.

Preferred Qualifications:

• A strong preference for candidates with B2B experience, especially in fintech or related sectors, and the ability to lead teams across different geographies. Managing diverse content needs for different regions while maintaining brand consistency will be critical to the role.

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What we offer

• Uncapped flexible annual leave.
• Hybrid work arrangement. 
• Training subsidy for your professional growth.
• Wellness benefit.
• Team bonding budget to foster collaboration and sense of belonging.
• Flexibility to work from anywhere (for up to 90 days per annum).
• Culture is Key: We always strive to cultivate a special culture that brings special talents together - You can learn more about our culture on our careers site and LinkedIn Life page.
  

Equal Opportunity Statement 

Aspire is an equal opportunity employer and is committed to providing equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic as outlined by applicable laws. 

Please note: by submitting your application, you acknowledge that you have read and understood Aspire’s Data Protection Policy for Employees, Freelancers, Contractors and Job Applicants (the “Policy”), and consent to the collection, use and disclosure of your personal data by Aspire for the purposes set out in the Policy. You may withdraw consent for such collection, use and disclosure, and make an access or correction request in respect of your personal data, in accordance with the Policy by emailing people@aspireapp.com.