Senior SEO Content Specialist

At Aspire, we’re more than just a FinTech company—we’re the leading all-in-one financial operating system built to empower the world’s innovators and entrepreneurs. We are on a mission to reinvent business finance, empowering startups and businesses to realise their full potential.

Founded in 2018, Aspire has raised over USD 300M+ across equity and debt from world-class investors. In 2023, we successfully closed an oversubscribed USD 100 million Series C equity round led by Sequoia Capital and Lightspeed Ventures with participation of Tencent, Paypal Ventures, LGT Capital Partners, Picus Capital and MassMutual Ventures. To power our solutions, we have partnered with some of the best companies in the world such as Visa and Wise and empowered more than 50,000 businesses using our suite of products.

Aspire has consistently been recognized for excellence, earning Best Employer and Startup of the Year by the Asia FinTech Awards in 2022 and 2023, ranked as LinkedIn’s Top Startup in Singapore, and listed on CB Insights’ Top 100 Global Fintech in 2023 and 2024.

You will be amazed by the energy and experience of our team! Aspire serves as an environment for you to innovate and drive change with our team of ex-entrepreneurs, ex-founders, and high-achievers with international and diverse backgrounds.

Are you a top talent who is passionate about entrepreneurship? Join our rapidly growing team to make an impact in the fintech space! 

About the team:

At Aspire, we’re on a mission to establish ourselves as the unrivaled #1 Finance Operating System for businesses in APAC. Our Marketing Team is at the forefront of this exciting journey, playing a pivotal role in building our brand, acquiring new customers, and nurturing existing relationships. Our Marketing team crafts and executes strategies to resonate with our target audience, and also to scale the acquisition of new users by identifying untapped channels and optimizing conversions.

About the role:

As the SEO Content Manager for Hong Kong, you’ll be responsible for driving the growth of organic traffic in both English and Traditional Chinese. You’ll be responsible for ensuring that organic qualified traffic drives both online signups and generates quality leads to help us scale the acquisition of customers in Hong Kong. 

You’ll collaborate closely with the rest of our team working on the Hong Kong market, leaning on people like our Hong Kong Field Marketing Manager to gather or validate local insights that could make powerful content opportunities. You’ll report to Aspire’s Head of Digital Marketing, and work alongside a team of specialists who deliver content, creative production and website updates. This will be a hands-on role and you will be expected to be an individual contributor and manage freelancers and agencies to deliver ambitious goals. 

What you’ll be doing:

• Drive SEO content production for the Hong Kong market in Traditional Chinese and English 
• Own the delivery of organic growth for the Hong Market, identifying content and scalable opportunities 
• Generate increasing online signups and leads to acquire new customers for Aspire 
• Use market, competitor and keyword research to build a prioritised content plan 
• Work with internal and outsourced resources to publish content at scale 
• Use tools like Ahrefs for research and opportunity forecasting
• Develop Aspire's expertise to deeply understand our product and target audience  
• Measure and report content performance to iterate and optimise results 
• Adhere to internal guidelines and processes to ensure we remain compliant 
• Share market insights with the rest of the marketing team to inform broader campaigns 

Minimum qualifications:

• Strategically minded and able to understand how to shape a plan to deliver results 
• Curious by nature, you spot problems and identify solutions on your own
• Highly process-driven, analytical, and conscientious
• You have 3-4 years experience in SEO and understand best practices already 
• You’re experienced in the use of SEO tools (Ahrefs, SEM Rush, Google Search Console, Google Analytics 4)
• Based in Hong Kong (understanding of the startup scene is a plus) or have HK market knowledge 
• Fluent in Traditional Chinese and English 
• Ability to understand Aspire’s needs and organize workstreams and projects with clear timelines and deliverables
• A background in a B2B company would be a significant advantage 
• You should be a hands-on, growth-mindset, target and deadline driven team-player

What we offer

• Uncapped flexible annual leave.
• Hybrid work arrangement. 
• Training subsidy for your professional growth.
• Wellness benefit.
• Team bonding budget to foster collaboration and sense of belonging.
• Flexibility to work from anywhere (for up to 90 days per annum).
• Culture is Key: We always strive to cultivate a special culture that brings special talents together - You can learn more about our culture on our careers site and LinkedIn Life page.
  

Equal Opportunity Statement 

Aspire is an equal opportunity employer and is committed to providing equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic as outlined by applicable laws. 

Please note: by submitting your application, you acknowledge that you have read and understood Aspire’s Data Protection Policy for Employees, Freelancers, Contractors and Job Applicants (the “Policy”), and consent to the collection, use and disclosure of your personal data by Aspire for the purposes set out in the Policy. You may withdraw consent for such collection, use and disclosure, and make an access or correction request in respect of your personal data, in accordance with the Policy by emailing people@aspireapp.com.