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Entertainment Marketing Summer Intern

New York, New York

Who We Are

Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
 
A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.

 Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do

The Entertainment Marketing Summer (June - August) internship is ideal for college students who are enthusiastic about entertainment and marketing. This internship will provide an opportunity to work in a fast-paced environment among industry experts and will offer the tools to develop key skills in communications, marketing and relationship management.

What you’ll be working on

  • Market Research Project: Collect and analyze data about the customer experience and marketing trends 
  • Source influencers for all brand’s master influencer lists and brainstorm influencer campaign ideas for entire entertainment portfolio.
  • Assist in all holiday influencer campaigns.
  • Research social media trends and features to utilize in partner content and organic content
  • Assist with content shoots and copy social calendars across the entertainment portfolio
  • Participate in software and tool training

Must Haves:

  • Undergraduate/graduate student
  • Major in journalism, communications, public relations, marketing or digital media
  • Excellent written and verbal communication
  • MS Outlook, Word, PPT, Excel proficiency
  • Analytical thinker who is self-motivated and able to multi-task
  • Collaborative and able to thrive in a high-paced environment
  • Currently enrolled university student.
  • Available to work up to 20 hours per week.
  • Able to work onsite in our NYC office.
  • Willingness to get your hands dirty and make things happen.
  • Strong written and verbal communication skills.
  • Comfortability in a high-paced, collaborative environment.
  • Detail oriented
  • Proficient knowledge of Microsoft Excel and G Suite.
  • Process-driven and constantly looking for ways to streamline and simplify complex tasks.

 

 

Primary Location Salary Range:

The hourly rate for an undergraduate student intern in New York, NY, is $18
The hourly rate for a graduate student intern in New York, NY, is $22

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Please note:

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To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy 

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