Director of Product Marketing

As Director of Product Marketing at AvidXchange, you will spearhead a high-
performing team to drive adoption and revenue growth across our product portfolio. You will have experience leading channel and industry product marketing, with a foundational understanding of the buyer-supplier ecosystem.  Your mandate: operationalize our go-to-market engine, activate teams around a unified vision, and execute strategic marketing initiatives that accelerate growth and transformation.

What You'll Do:

• Change Leadership & Team Enablement: Lead and inspire Product Marketing Managers through transformational change, fostering a culture of agility, accountability, and operational rigor. Establish clear repeatable motions and processes to ensure seamless sales alignment and market readiness for every launch.
• Go-to-Market Execution: Architect and operationalize robust GTM plans, rapidly adapting messaging, positioning, and demand generation strategies for new launches and market expansion. Embed continuous improvement into all go-to-market activities. Instill a culture of flawless project management and effective cross functional team communication and accountability.
• Market Segmentation, Sizing, & ICP Ownership: Use advanced analytics to define, iterate, and target Ideal Customer Profiles, ensuring precision in market focus and sales strategy across key verticals.  Ensure market insights are regularly integrated across the PDLC as well as forecasts.
• Cross-Functional Operationalization: Build and operationalize playbooks, enablement assets, and high-impact content for sales, CSM, and channel teams, empowering them to win complex deals, drive cross/upsell opportunities, and support customer success. Drive critical PMM Support of the Product organization. Reimagine product demo and explainer video production assets that can be leveraged across teams throughout the PDLC.
• Performance Analytics & Change Management: Rigorously monitor pipeline, ACV, and adoption metrics, partnering with cross-functional leaders to instill a performance-driven culture focused on outcomes and adaptability.
• Customer Success Integration: Amplify customer stories and proof points, working with brand and advocacy marketing to fuel market credibility and sales velocity.

What We're Looking For:

• Proven Change Leader: 3+ years leading and scaling product marketing teams, with a track record in operationalizing cross-functional initiatives and driving transformation.
• Operational Excellence: 8+ years in product marketing/management, B2B SaaS expertise, and mastery of go-to-market disciplines at speed and scale.
• Deal Team Partner: Deep experience supporting enterprise sales cycles, driving RFPs, and operationalizing executive-level presentations.
• Industry Insight: Strong background in AP Automation, fintech, or key verticals (construction, healthcare, manufacturing, financial services).
• Strategic & Analytical Mindset: Data-driven approach, expert in market segmentation, performance measurement, and change navigation.
• Innovation: Foundational knowledge and understanding of how to leverage AI to accelerate repeatable motions and accelerate product marketing efficiency. Ability to source/ recommend better ways of working and lead teams to adopt technological tools and process.
• Inspirational Collaborator: Experience uniting diverse teams, instilling operational discipline, and influencing stakeholders at all levels.

What We Offer

• Competitive compensation and bonus structure
• Comprehensive benefits
• 401(k) with company match
• Flexible PTO
• Collaborative, high-velocity environment centered on customer success and growth
• The chance to drive lasting change at a fintech industry leader

AvidXchange is an Equal Opportunity Employer committed to workplace diversity.

About AvidXchange

AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. We focus on creating a culture of Diversity, Inclusion & Belonging, and are proud to be a safe place where teammates can bring their whole selves to work. At AvidXchange, mindset is everything. We are Connected as People, Growth Minded, and Customer Obsessed. These three mindsets represent our culture – who we are, who we’ve always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we’ve created a company of over 1,600 teammates working across the U.S., or remotely. AvidXchange is proud to be Certified™ as a Great Place to Work®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work®. 

Who you are: 

• A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown. 
• Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships. 
• Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential. 

What you’ll get:  

AvidXchange teammates (we call them AvidXers) get the perks and prestige of a publicly traded tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, competitive benefits and equity options. At AvidXchange, we are building more than a tech company – we are building an experience. We remain committed to a culture where you can fully be 'you’ – connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you’ll tell for years, you’ve come to the right place.

AvidXers enjoy:  

• 18 days PTO* 
• 11 Holidays (8 company recognized & 3 floating holidays) 
• 16 hours per year of paid Volunteer Time Off (VTO) 
• Competitive Healthcare 
• High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage 
• 100% AvidXchange paid Dental Base Plan Coverage
• 100% AvidXchange paid Life Insurance 
• 100% AvidXchange paid Long-Term Disability 
• 100% AvidXchange paid Short-Term Disability  
• Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
• Onsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents
• 401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2%
• Parental Leave: 8 weeks 100% paid by AvidXchange** 
• Discounts on Pet, Home, and Auto insurance 
• BrightDime Financial Wellness Tool, offered free to teammates 
• WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers 
• Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more 
• Onsite gym fitness center, yoga studio, and basketball court
• Tuition Reimbursement up to the federal maximum of $5,250***
• Hybrid Workplace Flexibility
• Free parking

*Fully granted from beginning of year, pro-rated if hired mid-year 

**Must be full-time for at least 3 months

***Must be full-time for at least one year 

Equal Employment Opportunity

AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.