Account Manager, eCommerce Program Merchandising

Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.

Location: Manchester, UK or London, UK
To be considered, you must live within commuting distance of one of these locations, as regular in-person collaboration is a key part of the role.

Position Overview: The Program Manager (Ecommerce Promotional Merchandising) oversees the entire customer journey from program sales to operations, ensuring smooth execution and continuous improvement. This role would also lead our online sales initiatives and drive growth through effective merchandise assortment, inventory management, and marketing strategies. The role owns the entire end to end customer experience. From client communication, strategic planning, cross-functional collaboration, data-driven decision-making to operational excellence in delivering program efficiency and effectiveness. The Program Manager will be responsible for the success of the program health in alignment with the strategic roadmap. They will partner with the cross functional teams to drive success from ideation to execution. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a proven track record in program management.

Key Responsibilities:  

• Sales Strategy: Develop and implement sales strategies to achieve revenue targets, including pricing strategies, promotional campaigns, and cross-selling initiatives.
• Client Management: Develop and maintain client relationships, including driving quarterly QBRs and proposing marketing or product ideas to drive sales.
• Merchandise Assortment: Drive the strategic assortment plan that aligns with client preferences, market trends, and objectives.
• Data Analysis: Utilize analytics tools to track sales performance, evaluate marketing campaign effectiveness, and identify opportunities for optimization.
• Competitive Analysis: Monitor competitor activities and market trends to identify opportunities and threats, adjusting strategies accordingly to maintain a competitive edge.
• Customer Experience: Ensure a seamless and user-friendly online shopping experience by optimizing product listings, navigation, and checkout processes.
• Cross-Functional Collaboration: Collaborate and communicate effectively with cross-functional teams to traffic inbound requests and ensure seamless program execution.
• Data-Driven Performance: Leverage data and reporting expertise to drive sales performance and increase Net Promoter Score (NPS).
• Team Management: Manage the Program Coordinator team and serve as the primary lead for internal team calls.
• Client Contract Expertise: Act as an expert for client contract specifics, monitoring for compliance to ensure all terms are met.
• SKU Lifecycle Management: Own the end-to-end SKU lifecycle, determining when items have reached the end of their lifecycle to maximize sales and reduce inventory liability, in partnership with Merchandising and Planning.
• Marketing Execution: Oversee and manage marketing execution, including the implementation of site optimization tactics.
• Inventory Management: Partner with Planning to monitor inventory levels and identify liquidation tactics to manage stock efficiently.

Qualifications:

• 3–5 years of experience in Merchandising, Program Management, with a focus on promotional merchandising or retail products offered through e-commerce platforms.
• Proven experience managing e-commerce sales and merchandising programs, preferably within retail or consumer goods.
• Proven experience with e-commerce platforms (e.g., Shopify, Magento) and/or marketing automation tools (e.g., Marketo)
• Proficiency in e-commerce analytics and data analysis (e.g., Google Analytics, Adobe Analytics)
• Strategic thinker with a track record of driving sales growth through innovative merchandising and marketing strategies.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Experience with project management tools (e.g., Smartsheet or similar)
• Demonstrated ability to work cross-functionally with global stakeholders and manage competing priorities.
• Flexibility in working hours to support clients in Dubai and collaborate across time zones
  

#LI-AH1
#LI-Hybrid

We are pleased to share the base salary range for this position is 40k-50k (GBP). If you are hired at BDA, your compensation will be determined based on factors that may include geographic location, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as a part of any offer. In the spirit of pay transparency, the range listed is the full base salary range for the role and hiring at the top of the range would not be typical, in order to allow for future salary growth. The range listed is just one component of BDA’s total compensation and rewards programs, which includes: robust PTO; vacation, a paid volunteer day, holidays and summer Fridays, Benefits; medical, dental, vision, life, and AD&D insurance, 401k; tuition reimbursement, mental health and financial wellness programs and professional development opportunities including tuition reimbursement. Certain revenue-generating positions may be eligible for incentive compensation.