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Sr. Demand Marketing Manager

Burlington, MA

Black Duck Software, Inc. helps organizations build secure, high-quality software, minimizing risks while maximizing speed and productivity. Black Duck, a recognized pioneer in application security, provides SAST, SCA, and DAST solutions that enable teams to quickly find and fix vulnerabilities and defects in proprietary code, open source components, and application behavior. With a combination of industry-leading tools, services, and expertise, only Black Duck helps organizations maximize security and quality in DevSecOps and throughout the software development life cycle.

We’re looking for a marketing expert to lead our Global Account Based Marketing (ABM) program in collaboration with regional teams to design, execute, and optimize targeted ABM programs that drive engagement, pipeline growth, and revenue. The Sr. Demand Marketing Manager role is ideal for a results-driven marketer with experience in B2B technology, and a deep understanding of how to orchestrate multi-channel campaigns across various markets. 

You will collaborate closely with Sales, Product Marketing, and Demand Generation teams to identify target accounts, develop personalized strategies, and deliver compelling customer journeys that demonstrate the value of our application security solutions.

Responsibilities
• ABM Program Strategy: help develop and execute global and regional ABM programs aligned to company goals, local priorities and target industries
• Campaigns:  Create and launch integrated, multi-touch campaigns across digital, events, paid media, and email to drive awareness and pipeline growth
• Content: Collaborate with Product Marketing to create tailored messaging, assets, and thought leadership content specific to target accounts and buyer personas (CISO, AppSec Manager, DevSecOps leaders, etc.).
• Sales Alignment: Work closely with account teams in North American and support regional marketing teams in other regions to ensure marketing efforts align with respective sales account plans. This includes helping teams with enablement materials, campaign insights, and actionable intelligence.
• Performance: Track and report on campaign performance, ROI, and pipeline contribution using platforms like Salesforce, Marketo, and 6sense. Leverage insights to refine audience targeting, messaging, and channel mix to maximize engagement and conversion.
• Global Coordination - Support regional teams in adapting and scaling global ABM programs in their respective territories

Qualifications/Requirements
• BA or similar in Marketing or related field
• 5+ years’ B2B marketing experience, including 2+ years in Account-Based Marketing
• Strong understanding B2B SaaS buyer’s journey with particular focus on Enterprise accounts
• Experience in application security, DevSecOps, or cybersecurity desired
• Proficiency with e-mail marketing, ABM and marketing automation tools (e.g., Salesforce, Marketo, and 6sense).
• Data-driven mindset with strong analytical and reporting capabilities
• Excellent communication, project management, and stakeholder alignment skills
• Ability to work cross-functionally in a fast-paced, global environment.
• Confidence to work independently, as well as collaboratively with cross-functional groups 
• Willingness to travel (10-20%)

 

 

 

 

 

 

 

 

 

The base salary range across the U.S. for this role is between $93,000-$139,500. In addition, this role is eligible for a bonus. Black Duck offers a competitive total rewards package. The actual compensation offered will be based on a number of job-related factors, including location, skills, experience, and education.

Pay Range

$93,000 - $139,500 USD

Black Duck considers all applicants for employment without regard to race, color, religion, sex, gender preference, national origin, age, disability, or status as a Covered Veteran in accordance with federal law. In addition, Black Duck complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it maintains facilities. Black Duck also provides reasonable accommodation to individuals with a disability in accordance with applicable laws.

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