Senior Product Marketing Manager - Platform

United States (Remote)
Bloomreach is building the world’s premier agentic platform for personalization.We’re revolutionizing how businesses connect with their customers, building and deploying AI agents to personalize the entire customer journey.
  • We're taking autonomous search mainstream, making product discovery more intuitive and conversational for customers, and more profitable for businesses.
  • We’re making conversational shopping a reality, connecting every shopper with tailored guidance and product expertise — available on demand, at every touchpoint in their journey.
  • We're designing the future of autonomous marketing, taking the work out of workflows, and reclaiming the creative, strategic, and customer-first work marketers were always meant to do.
And we're building all of that on the intelligence of a single AI engine — Loomi AI — so that personalization isn't only autonomous…it's also consistent.From retail to financial services, hospitality to gaming, businesses use Bloomreach to drive higher growth and lasting loyalty. We power personalization for more than 1,400 global brands, including American Eagle, Sonepar, and Pandora.

About the Role:

As a Senior Product Marketing Manager - Platform at Bloomreach, you support go-to-market activities and collaborate with cross-functional partners to help position and launch product features for our data platform and data partnerships (e.g. Snowflake, Databricks). This role is designed for team members with foundational product marketing skills, with a strong focus on cross-functional partnering, education, and enablement. You work closely alongside other experienced product marketers and gradually expand your impact and autonomy.

Key Responsibilities

1. Narrative, Positioning & Written Communication

  • Tell the “better together” story for joint solutions, including reference architectures and outcomes.
  • Own the platform & partnerships narrative: craft clear positioning, value propositions, and proof for data buyers (security, governance, scalability).
  • Produce crisp, reusable assets: messaging documents, one-pagers, pitch deck slides, integration briefs—kept current and versioned.

2. Cross-Functional Collaboration

  • Orchestrate the plan across Product, Partnerships, Sales, CS, and Marketing—set owners, decisions, and definition-of-done in alignment with Bloomreach expectations of ownership, learning, and collaboration
  • Run a project-health cadence to track risks, issues, dependencies, and unblock owners.

3. Launches & Partner/Alliances Go-To-Market

  • Lead platform related launches end-to-end: tiering, milestones, communication plan, enablement, and post-launch evaluation.
  • Support partner GTM programs: joint positioning, listings/marketplaces, co-marketing calendars, co-sell motions.
  • Define success metrics upfront and deliver post-mortems with learnings and next iterations.

4. Market & Competitive Intelligence

  • Own an insight loop on warehouse-native trends, integration ecosystems, and category competitors; translate findings into roadmap and GTM suggestions.
  • Run targeted win/loss and deal reviews for data-led opportunities; update objection handling, and discovery guides based on evidence.

5. Sales Enablement

  • Build and maintain field-ready kits (talk tracks, discovery, ROI/TCO, demo storylines) for platform and partner deals—plus partner-specific variants.
  • Support Enablement in creating role-based training (AE/SE/CS) and monitor usage and effectiveness (content adoption, influenced pipeline, win-rate lift).

6. Other Duties

  • Take on other job-related tasks in support of PMM and business objectives as assigned.
  • Participate actively in team meetings and professional development activities.

Experience and Qualifications

  • 2-3 years experience in Product Marketing, ideally at sales led SaaS company working in Marketing Technology, Data Management, Data Warehousing, or related categories
  • OR 5+ years experience in B2C/B2B e-commerce or marketing agency working with e-commerce working on data management, analytics, and marketing automation
  • Basic technical aptitude and eagerness to learn new technologies.
  • Strong writing skills; some experience presenting is a plus.
  • Bachelor’s degree or equivalent work experience in marketing, business, or a technical field preferred.

Excited? Join us and transform the future of commerce experiences.

The base salary range for this position is $100,000-$125,000. The pay range actually offered will take into account a variety of potential factors considered in compensation, including but not limited to skills, qualifications, geographic location, accomplishments, experience, credentials, internal equity and business needs, and may vary from the range listed above.

Regional benefits:

  • Health care including medical, dental, and vision insurance
  • 401k plan with employer contribution

#LI-AB1

More things you'll like about Bloomreach:

Culture:

  • A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one. 
  • We have defined our 5 values and the 10 underlying key behaviors that we strongly believe in. We can only succeed if everyone lives these behaviors day to day. We've embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication. 
  • We believe in flexible working hours to accommodate your working style.
  • We work virtual-first with several Bloomreach Hubs available across three continents.
  • We organize company events to experience the global spirit of the company and get excited about what's ahead.
  • We encourage and support our employees to engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer*.
  • The Bloomreach Glassdoor page elaborates on our stellar 4.4/5 rating. The Bloomreach Comparably page Culture score is even higher at 4.9/5

Personal Development:

  • We have a People Development Program -- participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions.
  • Our resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges.*
  • Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins.
  • Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)*

Well-being:

  • The Employee Assistance Program -- with counselors -- is available for non-work-related challenges.*
  • Subscription to Calm - sleep and meditation app.*
  • We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.
  • We facilitate sports, yoga, and meditation opportunities for each other.
  • Extended parental leave up to 26 calendar weeks for Primary Caregivers.*

Compensation:

  • Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location.*
  • Everyone gets to participate in the company's success through the company performance bonus.*
  • We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.
  • We reward & celebrate work anniversaries -- Bloomversaries!*

(*Subject to employment type. Interns are exempt from marked benefits, usually for the first 6 months.)

Excited? Join us and transform the future of commerce experiences!

If this position doesn't suit you, but you know someone who might be a great fit, share it - we will be very grateful!

Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Bloomreach are considered property of Bloomreach and are not subject to payment of agency fees.

#LI-Remote

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