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Copywriter (Studio)

Virtual First

Reports to: Head of Studio
Years Experience: 3-5 years
Department: Creative (Studio)
Location: Virtual First

What is Virtual First? At BPD we believe in the balance of the digital and the physical. Our virtual first approach means that we lean into the digital connections - Slack, Zoom, e-mail - as the primary means for getting the job done. It also means that we understand the importance of in-person connection for moments of celebration, collaboration, and education in our physical offices locations in Boca Raton and Nashville. The right balance of digital and physical will vary by role. 

The Position:

BPD is looking for a creative and detail oriented Copywriter who is passionate about creating breakthrough work in the healthcare space to join our in-house Studio team.  This position will contribute to our client’s success by collaborating with a talented team of designers, strategists and other creatives to develop content that aligns with our clients’ brand and marketing objectives. The ideal candidate has a passion for storytelling in the healthcare space, a strong understanding of marketing principles, and a desire to grow in a fast paced environment. This person must be dedicated to helping the company, its teams and its clients Ignite Greatness and bring better health to more people.

The Responsibilities:

Includes, but not limited to the following:

  • Create engaging copy for a variety of mediums, including precision marketing, print ads, digital content, social, web, email, video, radio and more
  • Work closely with creative and account stakeholders to understand project goals, brand voice, and target audience, ensuring all copy meets client expectations
  • Take feedback from senior team members, cross functional partners and stakeholders to refine and improve copy
  • Review and refine copy to ensure it is free of errors and adheres to both the client’s and BPD’s style guidelines
  • Partner with designers, art directors, and other team members to ensure our work is cohesive and visually compelling

The Essentials:

  • This person would have 3-5 years of experience in copywriting (agency experience preferred); experience is the healthcare space is a plus
  • Degree in English, Journalism, Marketing, Communications, or a related field (or equivalent experience)
  • Strong writing, editing and proofreading skills
  • Superior time management, organizational skills and attention to detail with the ability to multitask and manage multiple projects at a time
  • Team player with the confidence and integrity to earn internal team confidence quickly
  • Ability to thrive in a fluid and fast-paced environment

The Vision:

BPD is the home for healthcare’s leading brands. From the nation’s largest, most complex health systems to academic institutions and industry disruptors, BPD ignites greatness with our clients to bring better health to more people. Together, BPD’s more than 160 experts provide innovative solutions and capabilities in brand building, service line promotion, data-driven marketing, strategic communications, and more. For more information on BPD, visit www.bpdhealthcare.com.

At BPD, our work is rooted in understanding people of all races, ethnicities, gender expressions, sexual identities, abilities, and life experiences. To enable these authentic connections, we cultivate a culture of one-ness that:

  1. Celebrates our diversity;
  2. Unites us in Purpose; and
  3. Leads to the creation of inclusive work that contributes to health equity for all.
We lean into the honest conversations that teach us to recognize that the pursuit of diversity, equity and inclusion is never done and that it is essential to igniting greatness inside our walls and across the healthcare landscape. So we commit to this endeavor not only because it is right and just, but because it is the foundation of brilliant, resonant work for our clients.
 

BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.

 

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