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Senior Marketing Manager, Public Sector

Hybrid in Nashville

Every organization needs supplies and services to operate. From laptops and rental cars to pens and pallets, all businesses, schools, and government bodies have procurement needs. That’s where CoreTrust comes in. CoreTrust provides a marketplace for connecting buyers and suppliers to transform how procurement professionals buy billions of dollars’ worth of supplies and services annually. We’re on a mission to be the one place where buyers and suppliers connect, secure purchasing agreements, transact, and partner to realize savings.  

We’re seeking a strategic and results-driven Senior Marketing Manager to lead our marketing efforts as we drive new growth in the government and education sectors. This role will be responsible for developing and executing marketing programs that drive awareness, engagement, and growth within the public sector. The ideal candidate has experience in government procurement, cooperative purchasing, or B2G marketing and can create and execute targeted campaigns that build awareness and align with public sector buying behaviors. 

If you’re innovative, action-oriented, experienced in developing high-performing marketing programs across channels, and skilled at starting new initiatives for near and long-term impact, then we want to hear from you! 

Responsibilities

  • Develop and execute go-to-market strategies for the public sector, state, local, and education markets
  • Create targeted messaging, content, collateral, and supplier enablement materials that align with public sector procurement processes and regulations
  • Manage awareness and demand generation campaigns, including email marketing, webinars, events, ABM, and digital advertising
  • Develop and execute digital channel strategy across web, advertising, supplier pages, and social media
  • Collaborate with sales and business development teams to support lead generation and nurture campaigns
  • Monitor industry trends, competitor activity, and regulatory changes to adjust marketing strategies accordingly
  • Establish relationships with government associations, procurement groups, and other key stakeholders to enhance brand credibility
  • Track and analyze marketing performance, providing data-driven insights to optimize campaigns

 

Qualifications

  • 8+ years of marketing experience, preferably in public sector, B2G, or government contracting. 
  • Broad skillset spanning demand generation, content marketing, and event marketing. 
  • Excellent written and verbal communication skills with the ability to craft compelling messaging. 
  • Ability to work cross-functionally with sales, business development, and external partners. 
  • Proficiency in marketing automation tools (Marketing Cloud, Hubspot, Marketo) and CRM platforms (Salesforce preferred). 
  • Growth mindset and demonstrated ability to swiftly learn new concepts and technologies. 
  • Self-starter, capable of driving projects forward with minimal supervision. 
  • Data and analytics minded; skilled in making data-informed decisions to drive growth 
  • Bonus: 
    • Strong understanding of government procurement processes and public sector buying cycles. 
    • Experience with Scrum methodology and Agile project management 

 

Benefits

  • Competitive compensation package 
  • Unlimited Paid Time Off
  • Free individual employee medical coverage 
  • Company subsidized dental and vision coverage 
  • Dollar for dollar 401(k) match up to 6% of your salary with immediate vesting 
  • Company-paid Short-Term and Long-Term Disability coverage 
  • Employee Assistance Program to support your wellbeing and mental health 
  • $1500 annual stipend for undergraduate/graduate college courses; $500 annual stipend for continuing education courses/certifications 
  • Free snacks and beverages on-site
  • Brand new, state-of-the-art, tech-enabled work environment in downtown Nashville
  • Flexible/hybrid work culture 

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