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Senior Media Planner - Social

New York

As a Senior Media Planner, Social you are excited to put your passion for interactive marketing concepts, practices, and programs to the test. You’re a strategic thinker who can identify opportunities to drive successful solutions for a brand’s needs. Liaising both internally and externally to juggle inter-agency relationships and rapport with the various internal planning teams isn’t a problem for you. And you’re always relentlessly pursuing new opportunities, approaches, and channels within the digital realm.

You Will:

  • Plan, manage and execute online media strategy in order to maximize client business and marketing objectives.
  • Juggle multiple accounts simultaneously while maintaining high standards of work.
  • Proactively engage with interagency teams, anticipating next steps without the need for close supervision.
  • Work closely with numbers, data analysis, and reporting; comfortable managing and optimizing larger budgets, including pacing and making necessary adjustments.
  • Proactively determine where and how consumer insights can make media campaigns successful.
  • Manage all campaigns including reporting, bid management, inventory forecasting and analysis.
  • Research and understand the current and evolving industry trends.
  • Identify high impact opportunities for developing breakthrough customer insights.
  • Manage deadlines and workflow (calendars, budgets, meetings).
  • Educate and mentor junior members of the team to help and provide growth in their own careers.

You Have:

  • 3+ years experience across major social media platforms, including campaign execution, ad creation, and reporting.
  • In-depth understanding of social media campaign management and optimization practices.
  • Strong knowledge of Prisma, Meta, LinkedIn, TikTok, Pinterest and Reddit.
  • A strong understanding of strategic planning and the rationale behind media direction and decisions.
  • The ability to be highly organized with excellent attention to detail while managing complex projects efficiently.
  • Experience articulating ideas clearly and concisely, especially when collaborating with creative agencies.
  • Able to work with minimal supervision while maintaining focus and productivity.
  • A strong work ethic and a good sense of humor, contributing positively to team dynamics.
  • The willingness to be eager to learn, be hands-on, and dive into tasks.

What We Offer:

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Extensive winter holiday office closures
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Internal Learning and Development programs
  • Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 4 days a week.

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

Salary Range

$80,000 - $100,000 USD

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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