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Paid Search Supervisor (SEM)

Toronto

As Paid Search Supervisor (SEM), you will lead the creation, execution, and optimization of paid search campaigns for a major international brand. Acting as the strategic SEM lead, you’ll oversee account structure, budget and bid management, and ongoing performance optimization. You will provide leadership to your team, collaborate across departments, and deliver data-driven insights and actionable performance reporting to clients. You’ll define and communicate SEM goals, ensure client satisfaction, and educate internal and external teams on the evolving SEM landscape and emerging opportunities.

You Will:

  • Balancing team leadership with hands-on campaign execution, ensuring both team development and effective campaign performance.
  • Lead/oversee the ongoing development, implementation, and optimization of SEM strategy for a US brand with $1M+ budgets
  • Work as part of a larger Media team, aligning your campaigns with your colleagues’ strategies to reduce costs & improve performance by sharing learnings
  • Translate business goals to SEM platform activation strategies/tactics
  • Own the hands-on execution and management of day-to-day performance for multiple campaigns, including budget pacing, campaign setup, account structure, targeting strategy, bid strategy, platforms, data usage, performance optimizations, testing strategy, troubleshooting, and downstream client funnel optimization
  • Clearly communicate paid search best practices and strategies, both internally and externally
  • Create and share search POVs and case studies across the agency
  • Develop consistent account processes and procedures
  • Craft compelling ad copy and guide CRO strategies to drive high-quality traffic and conversions
  • Deliver actionable insights to clients through insightful, visually compelling reports (including analysis and strategic recommendations)
  • Identify market and consumer trends, telling a story with search data
  • Run iterative testing strategies to drive incremental performance lifts
  • Map out search tactics and strategies on a daily, weekly, monthly, quarterly, and annual basis
  • Conduct regular SEM audits and competitive analyses to identify net-new opportunities and recommendations to clients
  • Provide data-driven insights and recommendations to refine our strategy and improve campaign performance
  • Stay on top of the latest trends in the SEM landscape, keeping clients educated and adapting our search strategies as needed in response

You Have:

  • 6+ years of hands-on experience managing and optimizing paid search campaigns, including Google Ads, Bing Ads, and Search Ads 360.
  • Proven leadership experience, managing a team, providing guidance, performance coaching, and driving team success while overseeing key accounts.
  • Client-facing experience, leading strategy development, owning client accounts, and ensuring team delivers results while facilitating daily stand-ups and managing client expectations.
  • Managing workflows and collaborating across departments to drive team alignment and deliver on campaign objectives and client goals.
  • Coaching and mentoring both senior and junior team members, fostering professional growth and ensuring high performance.
  • Expertise in technical execution and reporting, with platform management experience across SA360, Google Ads, Microsoft Ads, and other SEM tools, and drive actionable insights.
  • Managing monthly and yearly campaign budgets, including forecasting, pacing, and collaborating with finance teams to manage financial reporting.
  • Leveraging performance data and analytics to make informed decisions, optimize campaigns, and provide actionable recommendations to improve ROI.
  • Strong ability to prioritize tasks effectively and remain flexible in a dynamic, fast-changing environment.
  • Leading conversion rate optimization efforts and A/B testing strategies to drive improved campaign performance.
  • Creating and presenting detailed reports and performance updates to clients, internal stakeholders, and senior leadership, with a strong focus on data visualization and actionable insights.
  • Proficiency in Excel and spreadsheet management, including advanced functions for data analysis and reporting.
  • Agency experience preferred, with a strong understanding of fast-paced environments and client deliverables.
  • Automotive industry experience preferred.

What We Offer 

  • Global maternity and parental leave 
  • Competitive benefits packages 
  • Vacation, compassionate leave, wellness days, and flex days 
  • Six free therapy sessions through Therify  
  • Access to online services for families and new parents  
  • Hybrid work options* 
  • Extensive winter holiday office closures
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • Diversity and Inclusion Board with 12 affinity groups
  • Funding towards internal learning and development
  • Enterprise-wide employee discounts  

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 2 days a week.

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. If you are an individual with disabilities who would like to request an accommodation, please reach out to accommodations@criticalmass.com.

We are committed to fostering diversity, equity, and inclusion within our pool of candidates, with a target of achieving at least 50% representation from underrepresented communities.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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DE&I Questionnaire

Voluntary Self-Identification

At Critical Mass, we are dedicated and determined to build a workforce that reflects the diversity of the communities in which we live and work. It is crucial that every team member can thrive and reach their full potential.

With that said, we’d like to know a little more about you. We ask all applicants to fill out the below voluntary self-identification questions in order to evaluate and improve our recruitment and diversity efforts. Answering is completely voluntary and will not affect the outcome of your application.

The data collected may be reviewed by the Critical Mass Talent Acquisition Team, Human Resources, our Diversity, Equality and Inclusion team, and our executives, but they will neither be reviewed by nor disclosed to anyone else. All the information that you share with us pursuant to this survey will be stored on our secure network servers located within Canada and the United States.  We will only retain this information so long as it is necessary for the purpose that we have described here or as may be required by applicable laws. Thereafter, we will either anonymize the information or delete it entirely.  If you elect to complete this survey, and at any point in the future you wish to retract or amend your responses, or otherwise have any questions about your data, you may contact our Talent Acquisition team at accommodations@criticalmass.com.

As set forth in Critical Mass’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Aboriginal Peoples Definition:

Aboriginal Peoples means persons who are defined as: Indians (more commonly referred to as First Nations), Inuit, or Métis.

Members of Visible Minorities Definition:

Members of Visible Minorities means persons, other than Aboriginal people, who are non-Caucasian in race or non-white in color.
Examples:
Black (e.g. African, Caribbean, Other)
Arab (e.g. Middle Eastern, North African, etc.) 
Asian and Southeast Asian (e.g. Chinese, Japanese, Korean, Vietnamese, Cambodian, Laotian, Thais, etc.) 
West Asian (e.g. Armenian, Iranian, Persian, Egyptian, Turkish, etc.)
Other (e.g. Latin American, Pacific Islander, etc.) 

Persons with Disabilities Definition:

Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

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